Staff Product Manager, AI Platform Adoption

Fanatics Commerce•Redwood City, CA

5h•$180,000 - $225,000•Hybrid

About The Position

Fanatics Commerce is building an AI platform that makes it easier for teams to build, deploy, and scale AI-powered agents and tools across the organization. The Staff Product Manager, AI Platform Adoption & Growth owns the adoption and growth of that platform, identifying where teams struggle, removing friction from onboarding through production, and turning recurring customer needs into platform improvements. This role partners with business and technology teams, fellow AI platform PMs, and engineering leaders so that customer demand and adoption data shape the platform roadmap. The Staff Product Manager, AI Platform Adoption & Growth delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Requirements

Significant product management experience with a track record of owning ambiguous, high-impact problems and driving outcomes through influence rather than authority
Demonstrated success growing adoption of a platform, product, tool, or capability across a complex organization
Strong customer discovery skills and the ability to connect customer problems, product decisions, adoption, and measurable business outcomes
Deep familiarity with modern AI/LLM application patterns, and enough understanding of agent architectures, tool calling, MCP-style protocols, and platform trade-offs to partner credibly with engineers
Exceptional communication skills, with the ability to create clarity from complexity and engage engineers, product teams, business leaders, and senior executives
Strong product judgment and first-principles thinking, with the ability to cut through ambiguity, challenge assumptions, and make thoughtful trade-offs

Nice To Haves

experience building or growing internal developer platforms, infrastructure, or enterprise technology products
experience with agent frameworks, MCP servers, or orchestration platforms
experience in e-commerce, sports, or consumer technology

Responsibilities

Build alignment across product, engineering, business, and senior leadership on the actions required to accelerate AI platform adoption, without relying on formal authority
Partner with the globally distributed AI platform PM team, including peers focused on AI/agentic solution capabilities and the platform's core control plane, and with engineering leaders to ensure adoption data and customer demand inform platform priorities
Route validated opportunities to the appropriate PM and engineering owners so delivery does not depend on a single person
Develop a deep understanding of internal customers, their workflows, and their pain points, and learn why teams adopt, struggle with, or move away from the platform
Own and continuously improve the customer journey from initial engagement through onboarding, first value, production deployment, and sustained usage
Partner with business and technology teams to define problems, desired outcomes, and potential value where AI can improve products, processes, and customer experiences
Help teams demonstrate and communicate the value they achieve through the platform
Rapidly validate promising AI opportunities through lightweight prototypes, experiments, and proofs of concept
Determine whether an opportunity fits existing platform capabilities, requires a new platform capability, or is better suited to a business-specific solution
Identify recurring needs where reusable platform capabilities can unlock adoption across multiple teams
Evaluate emerging AI technologies and patterns for meaningful potential for Fanatics Commerce
Own the adoption strategy for Fanatics Commerce's AI platform and define the metrics that demonstrate successful adoption, activation, time-to-value, sustained usage, and business impact
Identify and remove barriers to adoption across onboarding, platform capabilities, documentation, tooling, and operating processes
Develop repeatable mechanisms and programs that help more teams adopt and scale their use of the platform
Own the operating rhythm and narrative with senior leadership, communicating progress, adoption barriers, emerging opportunities, and areas requiring additional investment
Apply AI and technology to improve efficiency, quality, and outcomes
Use data and digital tools to inform decisions and enhance performance
Demonstrate curiosity and adaptability in adopting new technologies and ways of working
Contribute to a culture of innovation and continuous improvement