Staff Marketing Analyst

Earnest•San Francisco, CA

10d•Remote

About The Position

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision. Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together. The Staff Marketing Analyst will report to the Senior Analytics Manager. As the Staff Marketing Analyst, you will: Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative. Own the end-to-end performance analytics across all channels, serving as the subject matter expert who translates complex channel performance into clear, actionable growth strategies. Serve as the definitive subject matter expert for measurement, establishing and evolving advanced frameworks for MMM, MTA, attribution, and incrementality analysis to solve the hardest problems in channel effectiveness. Build and champion a high-trust marketing analytics ecosystem, creating actionable dashboards and KPIs that serve as the single source of truth for marketing performance, growth, and efficiency. Drive the evolution of the marketing data foundation, ensuring pipelines, data models, and definitions are reliable, scalable, and built for complex, high-velocity decision-making in partnership with our Analytics Engineering team. Act as a strategic thought partner and visible leader, influencing executive decision-making and modeling data-driven excellence for the entire organization. Elevate the marketing team’s analytical capabilities by establishing rigorous standards and frameworks for experimentation, documentation, and data storytelling.

Requirements

8+ years of experience in marketing or growth analytics, with deep expertise in marketing analytics and a track record of influencing strategy at a senior level.
Exceptional business acumen, intellectually curious, and motivated to solve difficult marketing problems in a highly regulated space.
Strong intuition and experience with assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how these channels work together to drive growth.
Highly fluent in marketing measurement, including attribution methodologies, incrementality testing, funnel analysis, and ROI modeling.
Strong technical skills in SQL and experience using Python or R to perform advanced analysis, build models, or support experimentation.
Care deeply about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
Excel at translating complex analyses into clear, actionable insights and are comfortable influencing senior stakeholders.
Passionate about enabling others - whether through building intuitive dashboards, improving documentation, or training business partners to self-serve analytics.

Nice To Haves

Experience working in the financial services industry
Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.
Experience working closely with data platform teams to improve marketing data models and tracking.
Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.

Responsibilities

Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative.
Own the end-to-end performance analytics across all channels, serving as the subject matter expert who translates complex channel performance into clear, actionable growth strategies.
Serve as the definitive subject matter expert for measurement, establishing and evolving advanced frameworks for MMM, MTA, attribution, and incrementality analysis to solve the hardest problems in channel effectiveness.
Build and champion a high-trust marketing analytics ecosystem, creating actionable dashboards and KPIs that serve as the single source of truth for marketing performance, growth, and efficiency.
Drive the evolution of the marketing data foundation, ensuring pipelines, data models, and definitions are reliable, scalable, and built for complex, high-velocity decision-making in partnership with our Analytics Engineering team.
Act as a strategic thought partner and visible leader, influencing executive decision-making and modeling data-driven excellence for the entire organization.
Elevate the marketing team’s analytical capabilities by establishing rigorous standards and frameworks for experimentation, documentation, and data storytelling.