Sr. Web Strategist (12 months)

Export Development Canada•Ottawa, ON

2d•Hybrid

About The Position

The Web Strategist plays a pivotal role in shaping and executing the transformation of EDC.ca. This role is accountable for bringing EDC’s digital experience vision and cross-channel customer experience strategy to life through strong strategic leadership, executional guidance, and continuous optimization. The role also collaborates closely with the Customer Experience team (CX) to ensure website initiatives align with enterprise-wide CX objectives.

Requirements

Undergraduate degree in Marketing, Digital Media, Communication or a related field
Minimum of 7 years of relevant professional experience
Strong strategic thinking with the ability to connect digital initiatives to business and customer outcomes
Deep understanding of usability and user-centric design principles
Excellent collaboration and communication skills, with the ability to translate complex topics across audiences
Experience with project management and agile methodologies
Knowledge of CMS platforms, SEO practices, GEO, and web analytics tools
Ability to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents)
Meet the requisite government security screening requirements

Nice To Haves

Experience with Adobe AEM
Knowledge of accessibility standards (WCAG)
Bilingual in French and English

Responsibilities

Develop website strategies and roadmaps aligned with EDC’s digital and customer experience vision, including long-term and interim states
Partner with the CX COE to support the definition of target-state customer journeys and digital channel vision
Work with business analysts, team members, and stakeholders to ensure strategies are execution-ready
Conduct research, current-state analysis, and industry benchmarking to identify best practices
Translate strategy into actionable objectives, defining success metrics and resource needs
Develop data strategies to leverage insights and enable personalized digital experiences
Collaborate with designers to create user flows aligned with target personas
Support the development and execution of scalable personalization strategies
Co-develop content strategies including SEO, GEO, and AIO
Support accessibility strategies spanning content, markup, and technology
Participate in annual and quarterly planning with business, technology, and delivery partners
Support execution of best-practice web strategies across design, content, and development
Provide guidance on requirements, design, development, and data collection
Monitor web performance, user behavior, and industry trends to recommend continuous improvements
Collaborate with UX designers to enhance usability and audience relevance
Support leadership in defining short-term and long-term strategic goals
Ensure alignment across web, search, generative AI, content, and personalization strategies
Collaborate closely with Marketing, IT, and cross-functional teams
Advise teams on best practices in design, development, and content management
Support designers to ensure that UX and UI align with the strategic vision
Drive web transformation initiatives, including website redesigns, content strategy, and data capture strategy
Ensure alignment with broader marketing channels (campaigns, paid media, social, email)
Collaborate on platform migrations and integration of new technologies, including Generative AI

Benefits

Competitive compensation & benefits package
Work-life balance
Hybrid work options
3 to 4 weeks paid vacation
Corporate closure period
Summer early Friday’s
No meeting Fridays
Continuous learning opportunities, including training programs, workshops and language training
Wellness initiatives, mental health support, and fitness programs
Volunteer opportunities and social responsibility programs