Sr Wealth Sales Associate - Team Lead

Principal Financial Group • Charlotte, NC

2d • Hybrid

About The Position

This role blends internal sales execution with team leadership, serving as both a producing Wealth Sales Associate and the on-site SRR for a team of Wealth Sales & Service Associates. You’ll drive sales results while coaching and developing talent, strengthening advisor relationships, and supporting territory growth in partnership with external wholesalers. Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Requirements

• Bachelor’s degree or equivalent experience, plus 3+ years of industry-related and/or sales experience
• FINRA licensing required (SIE, Series 7, Series 63, and Series 24), or ability to obtain within 120 days
• Strong understanding of asset management, investment products, and distribution channels
• Proven ability to build relationships, influence outcomes, and drive sales results
• Excellent written, verbal, and presentation skills, with the ability to engage diverse audiences
• Strong analytical, organizational, and time-management capabilities
• Proficiency with Microsoft Office tools (PowerPoint, Excel, Word)
• Detail-oriented with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Demonstrated ability to make sound business decisions and proactively develop and execute plans to meet objectives
• Travel required (approximately 10%)

Nice To Haves

• Prior leadership, coaching, or mentoring experience preferred

Responsibilities

• Lead, coach, and develop a team of Wealth Sales & Service Associates while serving as a producing SRR, driving individual and team sales performance
• Complete internal sales activities, including proactive outreach, advisor relationship management, and delivery of product insights, performance data, and tailored sales ideas
• Partner with external wholesalers to develop and execute territory sales and asset retention strategies, identify growth opportunities, and strengthen broker relationships
• Drive achievement of internal sales targets through strategic sales planning, activity management, and performance tracking; recognize top performers and redirect efforts where needed
• Enhance team effectiveness by leading trainings, projects, and ongoing coaching while supporting product launches, marketing campaigns, and key account initiatives
• Deliver a high-quality advisor experience by responding to inbound inquiries, resolving issues, and supporting presentations, meetings, and conference engagement as needed

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
• Pension Eligible: No

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree