Sr. Trade Marketing Manager, FMC & Kinder Snacks

Ferrero•Parsippany, NJ

19d•$166,000 - $208,000•Hybrid

About The Position

This role is responsible for the in-store activity strategy to execute the brand strategy at retail. This includes developing and cascading the Go to Market plan detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). This position owns the in-store activity calendar for the brand, and the DSMP and Financial KPI attainment for assigned brands/segments. The role supports and provides thought leadership among key cross-functional internal relationships, including Category Management, Marketing, Sales Operations, Demand Planning, and Sales Account Teams. This role is hybrid and will be based out of the North American HQ in Parsippany, NJ.

Requirements

8-10 years relevant experience required in a CPG setting, with extensive sales experience
Multi-channel CPG experience including: C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters
Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP’s
Bachelor’s degree in a business/marketing discipline required
Inspirational leadership and man-management style that promotes teamwork and nurtures top talent
Strong communication skills with an ability to outline and reinforce the Group & Regional vision / strategy
Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
Commercially astute with strong business sense and excellent problem solving / analytical skills
Proficient in Microsoft Office, including the knowledge of Word, Excel, Power Point and One Note
Management presentation competencies to effectively present key category insights in front of internal and external stakeholders
Candidates should possess strong collaborative capabilities, high integrity & ethics, and operate daily with the company's values in mind
Experience managing a team to deliver results
Line manager experience providing career development for team members
Global mindset; desire to build a successful career with a growing global company

Nice To Haves

MBA preferred

Responsibilities

Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP)
Cascade the Brand strategy at both total Market and Retail by channel to the whole Sales organization
Develop the in-store activity calendar by session / channel in close partnership with Brand, prioritizing the tentpoles / promos to provide clear guidance to the sales organization
Develop sales supporting tools (e.g. everyday display catalogues + development of display for new launches) to ensure a successful sell in of FMC + Kinder Snack activations and tentpoles
Monitor competitive activity to ensure external factors are incorporated into business plans
Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities from stage 1 to all the New product launch, and reassess all the current Brands PPA to highlight possible white spaces to close
Responsible (with Marketing) for the development, push and execution of in-store activations and POS.
Partner with Brand and Packaging team to develop solutions to challenge status quo and improve profitability where possible
Provides input to the S&OP process on changes in distribution, promotion, and customer/channel strategy
Aligns with Shopper Marketing on the shopper marketing plans and eCommerce investment
With Marketing proposes the Budget (volume and revenue) of the assigned brands
Aligns with Marketing, Sales, Finance, and Trade Business Intelligence on the trade spend budget and promotion plan
Operates in accordance with Group guidelines to recruit, manage, motivate, coach and develop 2 direct Trade Marketing reports.
Develops a cohesive, aligned and motivated team with agreed and synergistic MBOs
Ensures “people development plans” via training and performance development management.
Maintains a succession plan to continually grow/upgrade the organization.
Directs and maintains various activities designed to promote and maintain a high level of employee engagement.