Sr. Technical Marketing Architect - Industrial Automation
About The Position
Lattice Semiconductor is seeking a Sr. Technical Marketing Architect specializing in Industrial Automation. This role involves designing and developing comprehensive industrial automation architectures, leading technical discovery sessions, and serving as a subject-matter expert in industrial networking, functional safety, IIoT platforms, and digital transformation. The architect will partner with cross-functional teams and external partners to co-design scalable automation solutions, engage with customers to translate requirements into actionable solutions, and drive technical narratives that demonstrate Lattice’s leadership in automation. The position also supports business development by identifying new opportunities and shaping go-to-market strategies. Lattice Semiconductor is a global leader in low-power programmable solutions, with a focus on R&D, product innovation, and customer service.
Requirements
- BS/MS in Electrical, Computer, Systems Engineering, or a related discipline.
- 12+ years of experience in industrial automation architecture, business development, or solution design.
- Expertise in automation platforms, industrial networking, functional safety, security, and IIoT technologies.
- Proven ability to translate complex architectures into actionable business strategies and drive ecosystem adoption.
- Experience collaborating with OEMs, system integrators, and technology vendors on validation and deployment of automation solutions.
- Exceptional communication and executive presentation skills, with a track record of influencing customers and industry partners.
Nice To Haves
- Experience in large-scale automation orchestration, robotics integration, or IIoT platform deployment.
- Familiarity with PLC/CPLD/FPGA technologies in control, telemetry, safety, security, Industrial HMI, Edge AI, and Smart Sensor applications.
- Published contributions to industry standards, specifications, or automation best practices.
Responsibilities
- Design and develop comprehensive industrial automation architectures, integrating PLCs, robotics, machine vision, sensors, motion control, and cloud/edge technologies to address customer requirements.
- Lead technical discovery sessions, requirements analysis, and solution design workshops to identify automation opportunities and define implementation strategies.
- Serve as a subject-matter expert in industrial networking, functional safety, IIoT platforms, and digital transformation, clearly articulating Lattice’s value proposition.
- Partner with cross-functional teams and external partners to co-design scalable automation solutions, ensuring design integrity and alignment with product roadmaps.
- Engage with OEMs, system integrators, and industrial customers to translate complex requirements into actionable solutions, proofs of concept, and reference architectures.
- Drive technical narratives and marketing strategies that demonstrate Lattice’s leadership in automation, reliability, and digital innovation.
- Represent Lattice in industry forums and standards organizations to influence ecosystem direction and promote open, interoperable solutions.
- Support business development by identifying new opportunities, shaping go-to-market strategies, and cultivating relationships with key stakeholders.
Benefits
- Healthcare and retirement plans
- Paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
