Sr Staff Specialist Regional Marketing

Renesas Electronics•San Diego, CA

3d•$180,000 - $210,000•Remote

About The Position

The Senior Staff Specialist Regional Marketing is responsible for the go-to-market strategy, execution and growth (the "how") within a specific territory, lifecycle management, and commercial success of MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers. Kind of "General Manager" of that region. adapting the global strategy and pivot it to fit local market dynamics, ensuring that the EP & C portfolio meets revenue and design-win targets in the specific geography through a deep customer-centric approach. Collaborate with Sales and other stakeholders to identify high-value "white space" and partner with Distribution and Design Houses to build a robust support ecosystem. Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap.

Requirements

Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical fields.
10+ years of experience in semiconductor, embedded systems, or related industries.
5+ years in product marketing or product line management.
Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
Understanding of: Microcontroller architectures (ARM Cortex, RISC-V, etc)
Understanding of: Connectivity Technology (WiFi, Bluetooth, NFC)
Understanding of: Embedded software ecosystems
Understanding of: Semiconductor cost structures, wafer economics, and supply chain dynamics

Nice To Haves

Master’s degree or MBA is a plus.

Responsibilities

Identify the high potential customer
Execute regional seminars, tech days, partner scouting, enablement and trade shows.
Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure.
Uncover opportunity and support to close and win
Work with distributor to support Key account and “long tail” customers.
Establish deep relationships with key customers and align on product roadmap and D-in/win support
Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition.
Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org)
Engagement strategy and customer relationship
Roadmap impact and alignment
Account strategy
Action plan
Long term tracking
Adapt high-impact pitch decks, product positioning, articles.
In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to leverage.
Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training the partners, “preparing” evaluation boards, IDE support, and software libraries.
Strong local engagement and partner identification.
Identify emerging trends in IoT, Industrial Automation, Consumer Electronics,...
Keep tabs on competitors to ensure pricing and performance remain superior.
Collect specific regional requirements. It’s your job to convince the global team to put it on the roadmap.
Monitor what competitors are doing locally