Sr Specialist, Email Marketing

Electrolux•Charlotte, NC

3d•Hybrid

About The Position

Join us to create change and have an impact in homes around the world. At Electrolux Group, our vision is to be the home appliance industry leader in consumer satisfaction by delivering outstanding lifetime experiences with solutions that always get better. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living. Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. Where you’ll be: This position will be based in the Charlotte, NC HQ; hybrid work policy model. About the Role: The Sr. Specialist, Email Marketing will support our growing direct-to-consumer (D2C) ecommerce program by developing and executing email marketing strategies that drive engagement, conversion, sales, and revenue. This role will manage the day-to-day execution of sales-focused email campaigns, including audience segmentation, campaign development, testing, quality assurance, reporting, and optimization. The ideal candidate brings a strong combination of direct response marketing experience, email platform and data expertise, and a test-and-learn mindset. Success requires strong attention to detail, curiosity, initiative, and the ability to collaborate across sales, marketing, content, and other stakeholders to continuously improve campaign performance.

Requirements

Bachelor's degree
4+ years of relevant direct-to-consumer ecommerce or direct response marketing experience, including experience with CRM and marketing technologies.
2+ years of hands-on experience working with email marketing platforms and executing ad hoc, promotional, and triggered email campaigns; experience with Iterable is a plus.
2+ years of experience working with customer data to develop audience targeting, segmentation, and marketing lists.
Experience supporting D2C email marketing programs with a strong understanding of campaign testing, measurement, and optimization.
Strong proficiency with HTML/CSS and experience building, testing, and troubleshooting email campaigns.

Nice To Haves

experience with Iterable is a plus

Responsibilities

Develop and execute email marketing strategies across promotional, prospecting, cart abandonment, onboarding, triggered, and other D2C campaigns.
Partner with D2C, content, sales, and marketing teams to plan campaigns and provide insights on creative, cadence, audiences, and historical performance.
Define audience targeting and segmentation strategies and create appropriate email audiences and marketing lists.
Build, maintain, QA, and launch email campaigns and templates within the email service platform (ESP), ensuring accurate and timely execution.
Manage campaign data requirements, assets, targeting, rendering, and other production elements to ensure campaign accuracy.
Monitor and analyze campaign performance, providing reporting and actionable insights to improve engagement, conversion, sales, and revenue.
Develop and execute testing strategies to continuously optimize campaign creative, targeting, cadence, and overall performance.
Stay current on email marketing trends, platform capabilities, technologies, and industry standards to identify opportunities to enhance processes and program performance.