Sr. Software Engineer, MarTech

Match Group•Los Angeles, CA

19h•Hybrid

About The Position

Match Group is a leading provider of dating products globally, including Tinder, Hinge, and Match. They are seeking a versatile engineer for their newly formed Marketing Technology (MarTech) team. This team is responsible for building the measurement, attribution, and operations infrastructure that powers user acquisition across Match Group's dating apps. The role involves working on mobile platforms (iOS or Android), backend services, and full-stack development, including marketing operations tooling. This is a ground-floor opportunity to build foundational marketing technology for the entire Match Group portfolio, contribute to team standards, and grow scope alongside the team. The role will also support the move towards AI-native marketing operations by building tooling and infrastructure for new ways of working. The ideal candidate is passionate about marketing technology, attribution, measurement, and the systems that drive marketing success.

Requirements

4+ years building and shipping production software
Hands-on experience on iOS (Swift) or Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycle
Full-stack / backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it
Familiarity with cloud infrastructure and CI/CD
Demonstrated ability to take ambiguous or unowned problems and drive them to resolution
Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster
Comfort owning your work end to end and moving between the client and the backend
Interest in building MCP servers/tools to expose our platforms to Claude and other agents

Nice To Haves

Experience across both iOS (Swift) and Android (Kotlin)
Experience with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and the Google Play Install Referrer API
Ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)
Experience building LLM-powered or agentic tooling, including MCP
MarTech / AdTech domain background

Responsibilities

Marketing and attribution event instrumentation in our iOS and Android apps
Privacy and consent handling
Event delivery that feeds our attribution partners, ad platforms, and data warehouse
Programmatic ad-platform management
Marketing tooling such as creative management systems and Audience syncing
AI/agent-driven workflows and MCP’s