Sr. Social Media Manager

Niagen Bioscience • Westwood, CA

36d • $120,000 - $135,000 • Hybrid

About The Position

Niagen Bioscience is seeking a Sr. Social Media Manager to lead and evolve our global social media presence, shaping how our brand shows up across digital channels. This senior role is responsible for architecting high-impact social media strategies that elevate our leadership in NAD+ science, grow our community, and drive measurable business value. As a senior member of the marketing organization, you will steer the creative direction, guide cross-functional alignment, and mentor internal and external partners to ensure our social media ecosystem reflects scientific credibility, innovation, and brand excellence.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; advanced degree strongly preferred.
• 7+ years of professional social media marketing experience, with demonstrated success in competitive, regulated, or scientific industries (bioscience, health, wellness, biotechnology, or technology).
• Proven ability to lead channel strategy across Instagram, TikTok, LinkedIn, YouTube, Facebook, Reddit and X/Twitter.
• Strong creative vision with the ability to turn scientific concepts into compelling, consumer-friendly storytelling.
• Expertise with social media management platforms (e.g., Meltwater and Later) and digital analytics tools.
• Working knowledge of SEO, content marketing, and paid social fundamentals.
• Exceptional written and verbal communication across scientific and consumer audiences.
• Strategic thinker who can translate long-term brand goals into actionable social plans.
• Highly collaborative, proactive, and comfortable operating in a fast-paced, innovation-driven environment.
• Strong project-management skills with the ability to prioritize multiple initiatives and multiple social media accounts.
• Curiosity and passion for science, biotechnology, and wellness innovation.

Responsibilities

• Develop and own the end-to-end social media and community strategy, aligning channel direction with brand, product, and business goals across bioscience, health, and wellness audiences.
• Establish the long-term vision for social platforms, identifying where Niagen should innovate, invest, and differentiate.
• Set annual and quarterly KPIs, lead reporting cadences, and communicate insights and recommendations to senior leadership.
• Continuously assess the social and digital competitive landscape to identify trends, opportunities, and risks that inform channel strategy and content direction.
• Oversee the creation of high-quality, scientifically accurate, and visually elevated content including videos, animations, graphics, stories, and multi-channel campaigns.
• Lead ideation and ensure content meets both creative excellence and regulatory standards, including FDA guidelines for claims.
• Drive experimentation with emerging formats, such as short-form video and interactive content.
• Partner closely with Marketing, Creative, Scientific Affairs, Research, Product Development, and Sales to ensure scientific precision and cohesive brand storytelling.
• Provide direction and feedback to internal creators, agencies, freelancers, and production vendors/designers.
• Mentor junior team members, offering guidance on strategy, creative thinking, and platform best practices.
• Oversee analytics across platforms using tools such as Meltwater and Later.
• Analyze engagement, reach, traffic, conversions, and sentiment—translating data into actionable optimization strategies.
• Manage crisis and reputation moments proactively, responding with strategic clarity and cross-functional alignment.

Benefits

• A competitive salary, affordable health benefits, company sponsored life insurance, wellness initiatives, retirement savings with company match, paid time off, career growth opportunities and a flexible/hybrid work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees