Social Media Manager

Seattle Art Museum • Seattle, WA

3d • $35 - $37 • Onsite

About The Position

ABOUT THE ROLE Responsible for developing and executing a strategic social media plan that drives awareness, interest, and engagement around the museum's brand and its activities focused on ensuring a dynamic and inclusive digital presence. Lead content planning, manage day-to-day operations across all channels and maintain an active community presence. FLSA Status : FT, Non-Exempt Reports To : Director of Public Relations and Strategic Partnerships Compensatio n : $35.17 - $37.02 per hour Work Location : SAM Downtown Responsibilities will include the following, but are not limited to: Social Media: Bringing the brand to life across its social platforms, growing digital audiences, and engaging the community through creative and impactful storytelling Develop and execute a strategic social media plan that drives awareness, interest, and engagement around the museum's brand and its activities across digital and social platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube and others as it aligns with campaign objectives Ensure a dynamic and inclusive digital presence Lead content planning, manage day-to-day operations across all channels and maintain an active community presence Track and analyze social media trends, algorithm shifts, and cultural conversations to ensure the museum maintains a visible, relevant presence across key platforms Continuously research platform innovations and trending topics to identify timely opportunities for SAM to participate in or lead high-impact cultural conversations online Leverage data and audience insights to optimize content strategy and make recommendations for emerging platforms or tactics Manage the day-to-day operations of social media accounts, ensure content is engaging, accurate, up-to-date, and aligned with brand voice and messaging Produce regular reports on social media performance, providing insights and data-driven recommendations to inform marketing strategy Collaborate with internal teams, including curatorial, education, development, and visitor experience, to ideate engaging, on-brand content including text, animation, images, video, etc. Provide real-time social media coverage for museum activities, including exhibition openings, and community programs Monitor social media activity and lead social channel community management which involves responding thoughtfully to comments, inquiries, and conversations to foster engagement and community-building Oversee content production and asset management Ensure consistent application of brand guidelines across all digital content, maintaining brand tone, voice, and visual identity Departmental Duties: Work with the Communications team to manage social media-related public relations, including responding to sensitive issues and crisis communication Work with Partnerships & Comms Associate to maximize relationships with influencers, artists, and community partners to expand SAM's reach and engagement Own the social media content calendar, working across MarCom team and external departments to plan and schedule content Stay informed on industry best practices and trends, platform and algorithm updates, and new technologies to keep social media strategy effective and innovative, providing insights and recommendations to evolve digital approach Support team to develop, implement, and monitor systems, procedures, and cross-departmental processes to ensure smooth operation of the department Provide day-to-day support to create an efficient and collaborative working environment Share social media intelligence and collaborate across the museum on programs and strategic initiatives to maximize visitor engagement and revenue Other Duties: Contribute to an institutional focus of delivering exceptional, welcoming, and inclusive customer service—creating positive, meaningful experiences for all visitors, every time Participate in institutional learning opportunities to grow our collective understanding and integration of antiracism, cultural competency, and equity values into SAM's work WE ARE LOOKING FOR

Requirements

• Five years of experience in social media community management and social strategy or related experience in digital marketing with a focus on social channels
• Strong understanding of social media best practices, content trends, and platform algorithms
• Experience in community management, audience engagement, and brand storytelling
• Ability to leverage social media metrics and data to strategically shape efforts
• Talent for visual storytelling and digital innovation
• Proven ability to analyze data, and drive results-oriented decision-making
• Demonstrated ability to establish and maintain effective relationships with Board members, donors, executives, management, employees, and the public
• Ability to exercise sound, timely judgement
• Professional verbal and written communication, with an ability to tailor communications according to audience
• Management and supervisory skills; ability to motivate teams and simultaneously manage several projects
• Successfully assess priorities and work well with deadlines, strong time management, problem solving, and analytical skills
• Exercise discretion in maintaining confidentiality of sensitive information
• Proficiency in Microsoft Office Suite, Zoom, Asana, Slack and internet-based research
• Proficiency with Canva, Adobe Creative Suite, and Sprout Social
• Ability to pass and maintain security background check clearance

Nice To Haves

• Bachelor's degree in marketing, digital media, or related field
• Experience in a museum or arts and culture sector

Responsibilities

• Bringing the brand to life across its social platforms, growing digital audiences, and engaging the community through creative and impactful storytelling
• Develop and execute a strategic social media plan that drives awareness, interest, and engagement around the museum's brand and its activities across digital and social platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube and others as it aligns with campaign objectives
• Ensure a dynamic and inclusive digital presence
• Lead content planning, manage day-to-day operations across all channels and maintain an active community presence
• Track and analyze social media trends, algorithm shifts, and cultural conversations to ensure the museum maintains a visible, relevant presence across key platforms
• Continuously research platform innovations and trending topics to identify timely opportunities for SAM to participate in or lead high-impact cultural conversations online
• Leverage data and audience insights to optimize content strategy and make recommendations for emerging platforms or tactics
• Manage the day-to-day operations of social media accounts, ensure content is engaging, accurate, up-to-date, and aligned with brand voice and messaging
• Produce regular reports on social media performance, providing insights and data-driven recommendations to inform marketing strategy
• Collaborate with internal teams, including curatorial, education, development, and visitor experience, to ideate engaging, on-brand content including text, animation, images, video, etc.
• Provide real-time social media coverage for museum activities, including exhibition openings, and community programs
• Monitor social media activity and lead social channel community management which involves responding thoughtfully to comments, inquiries, and conversations to foster engagement and community-building
• Oversee content production and asset management
• Ensure consistent application of brand guidelines across all digital content, maintaining brand tone, voice, and visual identity
• Work with the Communications team to manage social media-related public relations, including responding to sensitive issues and crisis communication
• Work with Partnerships & Comms Associate to maximize relationships with influencers, artists, and community partners to expand SAM's reach and engagement
• Own the social media content calendar, working across MarCom team and external departments to plan and schedule content
• Stay informed on industry best practices and trends, platform and algorithm updates, and new technologies to keep social media strategy effective and innovative, providing insights and recommendations to evolve digital approach
• Support team to develop, implement, and monitor systems, procedures, and cross-departmental processes to ensure smooth operation of the department
• Provide day-to-day support to create an efficient and collaborative working environment
• Share social media intelligence and collaborate across the museum on programs and strategic initiatives to maximize visitor engagement and revenue
• Contribute to an institutional focus of delivering exceptional, welcoming, and inclusive customer service—creating positive, meaningful experiences for all visitors, every time
• Participate in institutional learning opportunities to grow our collective understanding and integration of antiracism, cultural competency, and equity values into SAM's work

Benefits

• Benefits include a fully employer paid HMP medical plan or an employee contribution PPO plan, dental, vision, and basic life insurance/LTD/AD&D, Flexible Spending Account, Short Term Disability, Supplemental Dental Insurance and participation in SAM's 403b retirement plan.
• Following 1 year of service and 1,000 hours worked, SAM makes a discretionary 3% employer contribution regardless of participation and provides an employer match program.
• Historically, this contribution has been made annually.
• Additional benefits include paid time off for vacation, PSST, bereavement leave, and jury duty, 11 scheduled holidays, 1 paid floating holiday, a subsidized unlimited Orca card, onsite fitness facility, and an EAP.
• FT Staff also receive a Patron level membership to SAM, a Tier III membership to the American Alliance of Museums and discounts to museum shop and programming.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees