Sr Social Media Manager, Amazon Leo

Amazon•Bellevue, WA

About The Position

Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity. We are seeking a Social Media marketing leader to build Amazon Leo's global social media presence from the ground up. This is a unique opportunity to establish the social voice and digital community for a bold new brand with a big mission. You will develop and execute the social media strategy for one of Amazon's most ambitious initiatives, working with global and cross-functional colleagues to build a world-class social program that creates meaningful connections with diverse audiences of millions worldwide. A day in the life This is a highly visible role that will shape how Amazon Leo connects with audiences globally. You will own strategy development, lead team planning and execution, engage with senior stakeholders, and end-to-end own Amazon Leo's social presence. You'll work in a fast-paced environment where you'll need to balance strategic thinking with hands-on execution, while building and managing a support team to deliver exceptional social media programs at scale.

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Proven track record of end-to-end building and scaling social media programs for major brands, from bold strategic vision to on-the-ground execution.
Deep understanding of social media, best practices, and emerging trends.
Experience managing activations with a primary objective of driving social media engagement.

Responsibilities

Develop and execute comprehensive social media strategies across all relevant areas, growing audience and engagement and establishing Amazon Leo as a leading social media presence.
Build an agency support team of social media experts to deliver world-class content and community management.
Create and manage relationships with relevant influential voices to amplify Amazon Leo's mission.
Design and implement paid boosting programs to drive audience growth, awareness and engagement.
Establish measurement frameworks and KPIs to track performance.
Monitor business metrics and regularly report on performance up to VP level, adjusting strategies based on data-driven insights.
Collaborate with cross-functional teams including PR, Brand Marketing, and Product to ensure consistent messaging and maximize impact.
Drive innovative approaches to social storytelling that bring Amazon Leo's mission and technology to life.