Sr. SEO Copywriter

KeyBank•Brooklyn, OH

4d•$71,000 - $122,000

About The Position

The Sr. Marketing Consultant is responsible for executing marketing execution and risk-related tasks as assigned/as necessary, and partners with consumer marketing team leadership to understand and support organizational priorities. The senior marketing consultant may direct the work of others and brings an innovative, growth mindset to enhance overall team performance. The Sr. SEO Copywriter will conduct topical and keyword research, write compelling and compliant copy, and collaborate with the SEO Lead to help share content creation workflows and editorial standards.

Requirements

Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
A minimum of 4 years of relevant work experience (required)
Demonstrated knowledge of traditional and digital creative marketing development process
Demonstrated understanding of banking products and segment needs
Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives.
Strong attention to detail and accuracy
Strong Oral & written communication skills

Responsibilities

SEO-Driven Content Creation Write clear, engaging, and optimized content for web pages, articles, and other digital assets. Align copy with SEO strategy, brand voice, and customer needs across various segments.
Topical & Keyword Research Conduct research to identify relevant topics based on search trends, customer intent, business priorities, and competitive gaps. Use tools like Ahrefs, SEMrush, or internal data to select high-impact keywords.
Process Development & Collaboration Partner with the SEO lead to define and improve content creation workflows. Help establish editorial standards and documentation for SEO copywriting within the team. Incorporate feedback from LOB partners and compliance reviewers while maintaining SEO integrity.
Works autonomously; supports work of Consultants
Draws marketing strategies and/or insights from analysis, tests hypothesis; recommends strategy based on insights
Developing strong business/financial knowledge; understands client’s strategy; knows our competition and how business works
Strong writing skills; demonstrates creativity in articulating messages that support recommendations
Demonstrated presentation development; tailors message as needed; audience includes LOB clients
Proven relationship-building skills with mid to senior level management and cross-functional teams
Demonstrated influencing ability though analytical insights, business acumen and LOB knowledge
Experienced understanding of specialized marketing discipline.
Provide timely and effective communication to team members to ensure awareness and commitment to defined marketing initiatives.
Coordinates with internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support development and execution of an effective marketing plan.
Follows established marketing processes and manages risks effectively
Effectively recognize and escalate potential risk.
Have a handle on all team control procedures, testing, and processes where applicable
Maintains internal policies and procedures including updating and drafts training materials as needed.
Uses knowledge of marketing principles to help provide recommendations on use of tactics to achieve both marketing and business objectives
Assist with designing marketing plans and execution tactics for assigned product line(s)/segment(s) while adhering to established procedures
Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice
Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.