SEO Copywriter

The Moorings Park Institute Incorporated•Naples, FL

13d•Hybrid

About The Position

Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida. We are not chasing more clicks. We are focused on the right traffic: affluent, research-driven seniors and their families who are actively exploring luxury retirement communities and longevity-focused lifestyles. If you love blending storytelling, SEO, and AI tools to reach a very specific audience, this might be your role. Naples, FL • Hybrid / Remote options | Must live in Collier or Lee County

Requirements

Bachelor’s degree in Communications, Marketing or related field
4+ years of experience in SEO copywriting, content strategy, or similar role.
Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus).
Comfort using AI tools (e.g., for keyword research, briefs, and optimization) while maintaining a strong editorial point of view.
Ability to interpret analytics (rankings, bounce rate, time on page, conversions) and adjust content strategy accordingly.
Excellent interviewing and storytelling skills; you know how to pull powerful quotes from real people.
Strong grasp of voice and tone for a discerning, affluent audience.

Responsibilities

Own our content for “who we truly serve.” Write and optimize articles, landing pages, emails, advertisements, brochures and guides that speak directly to prospects interested in luxury retirement communities, healthspan and longevity, financial and care planning, and Life Plan Communities.
Prune with purpose. Audit our existing content library, identify blogs that drive the wrong traffic, and rewrite, consolidate, or retire them to align with our ideal prospect profile.
Build and deepen topic clusters. Develop interlinked content hubs around core themes (luxury retirement communities in Naples, longevity, financial planning for older adults, etc.) that signal clear authority to search engines and humans alike.
Partner with AI – without losing the human voice. Use AI-powered SEO tools for topic research, long-tail keyword discovery, and on-page optimization, while you focus on strategy, messaging, and voice.
Capture original stories and quotes. Interview residents, clinicians, and wellness experts to bring authentic quotes and lived experiences into your content so it never feels generic. You can't be shy. Interviewing people is a key skill set for success in this job.
Write for qualified demand, not vanity metrics. Collaborate with marketing and sales to ensure that your content drives lower bounce rates, higher qualified leads, and prospects who are a genuine fit.