Copywriter

Excel

6d•Remote

About The Position

We’re looking for a conversion-driven copywriter who can crank out words that move the needle. If you’ve only written “cute” brand fluff, this isn’t for you. You’ll be writing: ● Google Search ads that convert. ● Facebook and YouTube ads that hook in the first line. ● Landing pages that keep bounce rates in check. ● Video scripts, emails, and native ads that sell.

Requirements

2-3 years of experience in copywriting, specifically for video scripts, search ads, and email ads that convert.
Strong understanding of key metrics that drive ad performance and the ability to analyze and act on data.
Proven expertise in regulated industries. Insurance preferred.
Ability to dig into keyword research, testing, and CRO like it’s second nature.
Track record of direct response wins (leads, clicks, revenue — not “engagement”).
Excellent written and verbal communication skills.
Ability to work collaboratively in a fast-paced, dynamic environment.
Proficiency in using modern marketing tools and software.
Creative thinker with the ability to develop innovative ad concepts.

Responsibilities

Develop engaging ad copy for search, video, and beyond, to drive consumer conversions
Craft messaging that resonates across various platforms, including social media, display, and native campaigns.
Monitor and analyze key performance metrics to improve ad effectiveness.
Conduct experimentation to review and optimize ad performance.
Stay up to date with industry trends and best practices in video advertising and social media marketing.