Sr Segment Marketing Manager

Sandisk • Milpitas, CA

21h

About The Position

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape. Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality. Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward. Today’s exceptional challenges require your unique skills. It’s You & Sandisk. Together, we’re the next BIG thing in data.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related technical field; MBA preferred
• 8-10 years of experience within the Storage industry, with at least 5 years in a marketing role
• Proven track record in developing and implementing successful segment and customer-level strategies
• Strong understanding of product lifecycle management, including product transitions and End-of-Life (EOL) processes
• Excellent communication and presentation skills, with the ability to interact effectively with C-level executives and technical teams
• Demonstrated ability to analyze market trends, competitive landscapes, and customer needs to inform strategic decisions
• Experience in pricing strategy development and execution
• Proficiency in creating and managing long-range plans, forecasts, and business cases
• Strong project management skills with the ability to lead cross-functional teams
• In-depth knowledge of storage technologies and solutions, including emerging trends
• Excellent negotiation skills and ability to influence without direct authority
• Experience with customer relationship management (CRM) tools and data analysis software
• Strong analytical and problem-solving skills
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities

Nice To Haves

• Certifications in Project Management (PMP) or Product Marketing (PMM) are a plus

Responsibilities

• Develop segment and customer-level strategies
• Customer Strategy – Work with Account Team to layout long-term strategy for key accounts.
• Long-Range Planning – Support BLM and PLM to create Long-Range Plan (LRP), Rolling 8 Quarter forecast (R8Q), Rolling 2 Quarter forecast (R2Q) and Product Business Cases.
• Product Transition Strategy – In conjunction with Account team define and drive the product level qualification, End-of-Life (EOL) and Product transition plan
• Pricing Strategy – In conjunction with Account Team and Business Management & Planning (BMP), develop long-term customer pricing strategy to maximize revenue, profit and share
• Serve as the main Devices BU point of contact for the customer
• Be customer escalation point for all BU functions: BMP, Business Planning & Pricing (BPP), Business Operations, Outbound Marketing, PM, AE
• Work with BMP on Requests for Quotations (RFQs) to ensure the share, revenue and profit correspond to our long-term product investments.
• Work with AE and Technical Account Team to make sure qualification plan is aligned with PM and customer.
• Work with Technical Account Team and Warranty Team on any field failure excursions focusing on business/segment impact & future product implications
• Work with PM to create future product definition alignment with the customer
• Main point of contact for all Quarterly meetings with customer (e.g. QBR/SBR, QTR, QPP, Forecast Meetings, Roadmap Meetings and Product Deep Dives)
• Accountable for all content presented for the quarterly meetings.
• Manage Customer Messaging from BU
• Interface with customer to promote WDC products / solutions into customer's target applications & get design win for new products
• Stay up-to-date on market and industry trends and leading practices, formulate plans to address
• Process competitive intelligence for key competitors in the segment and within key accounts & provide insight to PM for creation of competitive roadmap
• Meet with customer architect, product, program and procurement teams, as appropriate, to gather longer-term solution, product, application and qualification requirements / decision criteria
• Interlock with Account Team to drive Account Strategy
• Layout key design wins and plan to align with our roadmap
• Work with sales and customer to create strategy to remove holes in our roadmap to cover all needs
• Create sales enablement materials & conduct training as needed

Benefits

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees