Segment Marketing Manager

BlueScope•Kansas City, MO

About The Position

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future – we look forward to hearing them! The Segment Marketing Manager plays a critical role in executing BlueScope Buildings North America’s go-to-market (GTM) strategy, driving brand-led segment growth for Butler Manufacturing and Varco Pruden. This position is focused on creating demand in priority segments through integrated marketing programs, tailored messaging, and strategic engagement with key influencers—including builders, architects, developers, and end users. Operating within our two-brand strategy, the role ensures messaging consistency while adapting communications to segment-specific needs. This is your opportunity to leverage insights, collaborate with dynamic teams, and bring forward innovative marketing tactics to accelerate growth and strengthen BlueScope’s leadership in the PEMB category.

Requirements

Proven B2B Marketing Leadership 4–7 years of progressive experience in marketing roles, ideally within construction, building products, or industrial sectors. Demonstrated ability to lead segment-focused initiatives that drive measurable growth.
Go-to-Market Strategy Expertise Experience translating corporate GTM strategies into actionable marketing plans, including segmentation, positioning, and integrated campaign execution.
Brand & Demand Generation Skills Strong background in brand management and demand creation, with a track record of developing messaging frameworks, sales enablement tools, and multi-channel campaigns that influence buying decisions.
Market & Customer Insight Capability Skilled in leveraging market research, competitive analysis, and voice-of-customer (VOC) insights to shape offerings and marketing strategies. Ability to identify emerging trends and translate them into opportunities.
Strategic Agility & Leadership Ability to balance long-term strategic priorities with short-term execution needs. Brings clarity, conviction, and adaptability to planning and decision-making.
Bachelor’s degree in Marketing, Business, or related field.
4–7 years of B2B marketing experience.
Experience in integrated campaign management, event activation, and sales enablement.

Responsibilities

Go-To-Market Strategy Execution Translate BlueScope Buildings’ GTM strategy into actionable marketing plans for priority segments. Align segment marketing initiatives with overall commercial objectives, sales priorities, and brand positioning, partnering with Segment Director.
Messaging & Content Development Craft segment-specific value propositions and marketing assets that resonate with builders, architects, and developers. Ensure consistent brand messaging across all touchpoints while tailoring communications for key buyer personas.
Market & Customer Insights Leverage market research and voice-of-customer (VOC) feedback to identify trends, pain points, and competitive dynamics. Use insights to refine segment offerings (products, tools, services) and inform go-to-market strategies.
Cross-Functional Collaboration Partner with sales, product management, brand, channel marketing, and creative teams to deliver integrated programs. Develop sales enablement tools, presentations, and resources that drive adoption and effectiveness.
Industry Events & Thought Leadership Design and execute event strategies, including trade shows and segment-specific forums, to showcase brand capabilities. Ensure lead capture and timely follow-up to maximize ROI from events.
Architect & Designer Engagement Coordinate CEU programs, specification tools, and technical content to influence design decisions and protect specifications.
Measurement & Optimization Track KPIs (awareness, engagement, pipeline impact) and translate data into actionable insights for continuous improvement.
Brand Transformation Partner with Director of Strategic Marketing to achieve cohesive brand transformation vis-a-vis a segment-focused approach, driving clear brand differentiation in end-use capabilities and priorities