Segment Marketing Manager, Disbursements

Dash Solutions • Birmingham, AL

4d

About The Position

Headquartered in Birmingham, AL, Dash Solutions is a fast-growing payments company that provides forward-thinking organizations with everything they need to make payments and rewards more meaningful to their business and the people they pay. Led by a team of payments industry experts, Dash Solutions has a proven track record of delivering innovative payment and engagement solutions. We are committed to excellence, innovation, and delivering exceptional value in this rapidly evolving market. At Dash, we're not just looking for employees; we're looking for team members who embody our core values and share our passion for revolutionizing the payments industry. Here's what we seek in every hire, regardless of the role: Cultural Fit: We thrive in a culture of respect, authenticity, and a relentless pursuit of improvement. We challenge the status quo and embrace change as an opportunity for growth. Mission-Focused: We're on a mission to transform the payments industry, and we expect all team members to share our commitment to this goal. We're looking for individuals who are driven by purpose and eager to make a meaningful impact. Industry Passion: The payments industry is dynamic and constantly evolving. We're looking for candidates who are not only passionate about this ever-changing landscape but also curious and eager to learn. We need leaders who will guide our company into a bright future, staying ahead of industry trends and driving innovation. Position Summary Reporting to the SVP, Marketing the Segment Marketing Manager, Disbursements will lead marketing strategy for an assigned portfolio to drive connections that accelerate growth. You’ll be the market expert leveraging research, customer insights, and collaboration with sales, product, and client success teams to identify opportunities and prioritize efforts. Using Dash’s competitive advantage and proven demand channels, you’ll develop a strategic GTM roadmap to achieve portfolio goals.

Requirements

• 10+ years in B2B marketing, with focus on segment or vertical marketing
• Proven success in targeted marketing strategies and ABM
• Strong understanding of the B2Bbuyer journey and sales funnel
• Experience with Pardot, Salesforce, ZoomInfo, and multi-channel campaigns
• Ability to manage tradeshow and event logistics and budgets
• Analytical mindset with expertise in segmentation and performance metrics
• Excellent communication and stakeholder management skills

Responsibilities

• Market Research & Insights: Analyze trends, competitive landscape, and customer needs to identify opportunities and provide data-driven recommendations.
• Data-Driven Optimization: Use market data and segment maps to refine GTM strategies and engagement models.
• ABM Strategy & Campaign Execution: Design and execute account-based marketing campaigns across email, digital, events, and direct mail to drive engagement and revenue.
• Content Leadership: Develop messaging frameworks and sales enablement materials aligned to the buyer journey.
• Performance Analytics: Track KPIs (leads, conversion, ROI, revenue) and deliver actionable insights. Prepare quarterly executive briefings on segment performance, risks, and opportunities.

Benefits

• Competitive salary and benefits package
• Flexible PTO policy
• Matching 401(k) plan
• Comprehensive medical, dental, vision, life, and disability coverage
• Transparent, supportive culture with a highly accessible executive team and regular company-wide updates
• Engaging corporate culture with events, perks, and team celebrations

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed