Sr. Sales Planning & Analytics Manager

Varsity Brands

1d•Remote

About The Position

This role leads the analytical work that underpins sales planning at BSN Sports. The person in this seat owns key planning processes including customer segmentation, account TAM, sport TAM, territory design, quota setting, and target development. They turn ambiguous business questions into clear analytical frameworks, practical recommendations, and repeatable planning processes. This is not a reporting-only role. It is a senior individual contributor expected to operate with independence, exercise business judgment, and shape decisions with leaders across Sales, Sales Operations, Finance, and Commercial leadership.

Requirements

Bachelor’s degree in business, finance, economics, analytics, mathematics, or a related field
7+ years of experience in sales strategy, sales operations, commercial analytics, revenue operations, business planning, or a related field
Deep experience with segmentation, territory design, quota or target setting, coverage planning, or related planning disciplines
Advanced skills in Excel and SQL
Experience building models, scenarios, and executive-ready analysis
Strong business judgment and ability to adjust analysis to real business conditions without step-by-step direction
Ability to work through ambiguity and create logical structure, frameworks, and solutions independently
Advanced analytical and problem-solving skills
Strong executive communication skills with the ability to make complex topics simple
Ability to influence leaders through facts, logic, and clear recommendations
Strong process orientation with the ability to improve how work gets done, not just analyze outcomes

Nice To Haves

Experience in B2B sales, distribution, or commercial planning environments preferred
Experience with Tableau, Power BI, Python, Snowflake, or similar tools preferred
Experience supporting senior sales leadership in annual planning and performance management preferred
Experience balancing analytical rigor with field practicality and change adoption preferred

Responsibilities

Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views
Develop and maintain account TAM and sport TAM methodologies
Translate market, customer, and sales data into planning recommendation
Identify coverage gaps, whitespace, and growth opportunities
Lead territory analysis and design recommendations
Build quota and target methodologies that balance growth ambition, fairness, and field credibility
Support annual and in-year planning cycles with scenario modeling and recommendations
Partner with Sales Leadership and Finance on assumptions, tradeoffs, and final outputs
Structure ambiguous business problems into clear hypotheses, analysis, and recommendations
Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement
Deliver executive-ready insights with clear logic, risks, and proposed action
Recommend process improvements where planning work is inconsistent, manual, or difficult to scale
Establish repeatable planning processes, data definitions, and business rules
Improve rigor, transparency, and consistency across planning decisions
Partner with systems, analytics, and operations teams to improve data quality and workflow support
Serve as a trusted thought partner to leadership, not just a request taker