Sr. Regional Activation Manager

Curaleaf•Chicago, IL

3h•Remote

About The Position

The Senior Regional Activation Manager leads and evolves localized marketing initiatives in support of Curaleaf’s sales teams across Illinois. This remote role acts as a senior regional marketing leader, partnering closely with national brand teams to shape promotions, activation strategy, and go-to-market execution while ensuring consistent, compliant brand delivery across the route-to-market (RTM). The ideal candidate is a strategic and highly executional marketer who thrives on bringing brands to life through elevated regional activations, events, and partnerships. This role balances vision and hands-on delivery, serving as a key thought partner to sales and marketing leadership in a highly regulated industry.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field.
6–8 years of progressive field marketing, regional activation, or experiential marketing experience.
Proven expertise leading large-scale events, launches, and multi-channel activations.
Strong understanding of the cannabis consumer and passion for the industry (both active and curious).
Exceptional organizational, prioritization, and calendar management skills, with the ability to manage complexity at scale.
Experience managing regional brand pages, digital platforms, or localized content strategies.
Strategic, creative thinker with strong executional discipline in a tightly regulated environment.
Willingness to travel within Illinois and collaborate cross-functionally.

Responsibilities

Lead the execution and regional customization of national marketing strategies, tailoring plans to Illinois-specific market dynamics and regulations.
Own the regional activation calendar, ensuring strong pipeline planning, executional excellence, and post-activation analysis.
Oversee and prioritize incoming field requests for marketing assets (digital, POS, experiential), ensuring alignment with strategic objectives.
Set the standard for merchandising, display, and POS execution across Illinois, ensuring brand consistency and elevated retail presence.
Lead the planning, execution, and optimization of high-impact local events, pop-ups, and demos; manage and forecast regional activation budgets.
Own the Illinois event calendar and ensure flawless, compliant execution across all activations.
Serve as the senior regional marketing partner to sales, retail, marketing, and compliance teams to drive regional performance.
Act as a trusted brand steward, ensuring brand standards, messaging, and executional excellence across all initiatives.
Provide guidance and mentorship to junior or field marketing partners as applicable.
Lead Illinois-focused product launches and promotions, serving as the point owner for regional readiness.
Ensure retail and sales teams are fully supported with timelines, tools, training materials, and activation playbooks.
Drive regional brand excitement across the RTM through strategic partnerships, activations, and influencer engagement.
Identify and cultivate key Illinois-based partnerships and community opportunities to expand brand visibility and advocacy.