Sr. Public Relations Specialist

Arizona Financial Credit Union • Phoenix, AZ

2d • Hybrid

About The Position

The position is responsible for strategizing and executing public relations and executive communications initiatives that support brand reputation, visibility, and organizational objectives. This role manages day-to-day media relations, executive messaging, and content development while partnering with internal stakeholders and external agencies to deliver effective communication strategies.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field
• three to five (3-5) years of experience in public relations, media relations, or corporate communications.
• Experience writing for executives and supporting media relations required.
• Strong ability to develop and execute public relations strategies and media outreach plans.
• Exceptional written and verbal communication skills, with experience crafting executive-level messaging.
• Experience managing social media platforms and developing content calendars.
• Strong understanding of media relations, press release development, and interview preparation.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong organizational and project management skills with attention to detail.
• Analytical skills with experience measuring and reporting on PR performance and KPIs.
• Proficiency in Microsoft Word, Excel, and PowerPoint required
• Ability to build and maintain relationships with internal stakeholders, media representatives, and agency partners.

Nice To Haves

• Familiarity with media monitoring and content management tools preferred.
• Experience working in financial services or regulated industries.
• Experience supporting crisis communications and executive visibility strategies preferred.

Responsibilities

• Creates short-term and long-term public relations strategy and works with segment VPs to create and manage PR goals.
• Accountable for managing executive social media growth, engagement strategy and goals, including development of content calendars, messaging, and content execution.
• Develops and delivers executive communications for internal audiences, including employee messaging and leadership communications.
• Writes press releases, media alerts, and executive talking points to support media opportunities and public-facing initiatives.
• Identifies and manages opportunities for community awards and recognition, including researching, writing, and submitting applications.
• Develops, maintains, and prepares crisis communication plans to ensure organizational readiness and message consistency.
• Partners with external PR agency to increase brand visibility and earned media opportunities, including coordinating press release distribution, media outreach, and interview coordination.
• Holds PR agency accountable for earned media and PR metrics.
• Builds and maintains relationships with media contacts, community partners, and key stakeholders.
• Sets goals and creates plans to maximize current partnerships and build new relationships.
• Monitors media coverage, providing insights and recommendations to leadership.
• Produces monthly and quarterly reporting to track performance, analyze results, and identify opportunities for improvement.
• Supports cross-functional teams with communications strategy for campaigns, initiatives, and organizational priorities.
• Performs other job-related duties as assigned.

Benefits

• Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior