Sr. Public Relations Specialist

Champion Management Group•Dallas, TX

About The Position

Champion is looking for a Senior Public Relations Specialist who can write quality, error-free press releases, media alerts, pitches, bylined articles, blogs and thought-leadership pieces. This role involves expertly pitching national and local broadcast, print, digital and trade media with a strong understanding of audiences and news cycles. The specialist will develop PR campaign strategies that align with clients’ overarching business objectives and support broader marketing or communications goals. Responsibilities include confidently meeting with new clients to understand their brand voice, messaging priorities and objectives, translating insights into compelling media materials, and effectively delegating tasks among PR team members while ensuring quality, consistency and deadlines. Maintaining and leveraging relationships with media contacts to drive client coverage and taking initiative on tasks with minimal direction, proactively providing ideas and recommendations are also key. Additionally, the role involves training, mentoring, and providing feedback to PR specialists and interns, supporting their skill development and growth.

Requirements

  • Bachelor’s degree
  • 4-5 years of PR experience, including earned media media strategy and pitching
  • Agency experience preferred
  • Strong writing skills
  • Established relationships with media at the local and/or national level
  • College degree in marketing, communications, journalism, public relations or related discipline
  • Four to five years of experience
  • Outstanding written, verbal and interpersonal communication skills

Nice To Haves

  • Restaurant and/or hospitality industry experience is a plus
  • Comfortable working with limited supervision
  • Energetic, organized, detail-oriented and self-motivated

Responsibilities

  • Write quality, error-free press releases, media alerts, pitches, bylined articles, blogs and thought-leadership pieces
  • Expertly pitch national and local broadcast, print, digital and trade media with a strong understanding of audiences and news cycles
  • Develop PR campaign strategies that align with clients’ overarching business objectives and support broader marketing or communications goals
  • Confidently meet with new clients to fully understand their brand voice, messaging priorities and objectives, translating insights into compelling media materials
  • Effectively delegate tasks among PR team members, while ensuring quality, consistency and deadlines
  • Maintain and leverage relationships with media contacts to drive client coverage
  • Take initiative on tasks with minimal direction and proactively provide ideas and recommendations
  • Train, mentor and provide feedback to PR specialists and interns, supporting skill development and growth
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