Sr. Public Relations Manager

Tekmetric•Houston, TX

7d•Hybrid

About The Position

Tekmetric is seeking a Sr. Public Relations Manager to own the company's external communications strategy. This role is crucial for shaping Tekmetric's position in the industry by focusing on earned authority, executive thought leadership, and compelling storytelling. The ideal candidate will go beyond traditional PR, understanding the evolving landscape of AI and its impact on public relations. This is a high-visibility, high-impact individual contributor role that requires strategic thinking and the ability to represent Tekmetric at the highest levels.

Requirements

Bachelor's degree and/or 8+ years of experience in public relations, communications, or a closely related field.
Proven track record of building and executing earned media strategies that drive meaningful, measurable results.
Deep experience in executive communications, thought leadership development, or executive visibility programs.
Strong, established relationships with media, with a track record of securing high-quality placements.
Experience in B2B, SaaS, or technology communications, ideally in a vertical or industry-specific context.
A working understanding of how GEO and AI search are reshaping PR strategy.
Exceptional writing, editing, and messaging skills.
High executive presence and interpersonal polish.
Ability to navigate ambiguity, lead without a roadmap, and bring structure to new programs.
Proven track record of working cross-functionally, especially with Product, Sales, and executive stakeholders.
Experience managing media sponsorships, event media partnerships, or conference PR strategy.

Nice To Haves

Experience marketing to field-based, non-desk, or trade audiences.
Familiarity with PR tools like Meltwater, Muck Rack or Cision, and emerging AI visibility tracking tools.
Familiarity with how AI search is changing discovery and curiosity to test how content earns visibility and trust in that environment.

Responsibilities

Build and lead the executive thought leadership program, positioning Tekmetric's leadership team as authoritative voices.
Develop and execute a data-driven earned media strategy, focusing on AI visibility and positioning Tekmetric as the defining voice in auto repair technology.
Drive the founder-led content engine, turning leadership insights into industry-shaping content.
Lead media partnerships and conference PR for Tektonic, Tekmetric's flagship annual event.
Partner with Product teams to craft narratives for product announcements that drive coverage and industry conversation.
Identify, develop, and amplify the expertise of Tekmetric's leaders across various departments.
Package and tell the stories behind Tekmetric's philanthropic and community impact.
Manage and maximize Tekmetric's portfolio of media and trade sponsorships.
Apply a GEO-forward lens to all earned media efforts, treating AI visibility as a core PR metric.
Define and track key PR metrics, connecting PR activity to business outcomes and reporting to senior stakeholders.

Benefits

Remote work flexibility
Competitive base salaries
Generous Paid Time Off
Paid maternity, parental bonding, and medical leave
Comprehensive health benefits (Medical, Dental, Vision, Prescription coverage)
Free, confidential counseling through BetterHelp
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
Flexible Spending Accounts (FSA)
Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
Up to $60/month toward fitness, mental health, or wellness
$300 home office setup bonus after one year of employment
Support for continuing education
Stellar team of coworkers, cool office, and fun activities