Sr. Project Marketing Manager and Social media Head

Weekday AI•Lebanon, PA

16d•Remote

About The Position

As the Sr. Project Marketing Manager and Social Media Head, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. This role requires a "spreadsheet master" who understands the complex Google Ads interface and concepts like value-based bidding. While analytical, the role also demands strong leadership skills, including delegation, mentorship, and accountability, with a requirement for deep, regular involvement with the team to achieve results.

Requirements

Minimum 7+ years of experience.
Expertise in Google Ads, including value-based bidding.
Proficiency in performance marketing.
Proficiency in social media marketing.
Proficiency in digital marketing.
Ability to delegate, mentor, and hold people accountable to high standards.
Regular, deep involvement with team members to achieve results.

Nice To Haves

Creative individuals may not be the best fit; analytical skills and spreadsheet mastery are prioritized.
Experience with Bing Ads.
Experience with influencer partnerships.
Experience with CRO (Conversion Rate Optimization).

Responsibilities

Develop and execute multi-channel marketing strategies that drive high quality lead growth.
Optimize and scale landing pages to maximize lead conversion.
Identify high-performing marketing campaigns and channels and scale them effectively.
Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
Leverage satisfied customers to drive referral-based growth.
Improve search engine ranking through effective link building and content creation.
Oversee structured snippets implementation.
Lead and manage an international marketing team.
Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
Provide mentorship, training, and coaching to ensure high team performance.
Work closely with tech and product teams to optimize user experience and tracking.
Track and analyze key marketing metrics to optimize ROI.
Conduct funnel analysis to identify areas for improvement.
Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.