Sr. Program Manager, Integrated Marketing Strategy

REI (Recreational Equipment Inc.)•Seattle, WA

About The Position

This role is at the forefront of leading cross-divisional and marketing partners to drive the business and the brand forward through marketing strategies and integrated campaigns that amplify across customer touch points. A champion of the REI brand and the co-op’s strongest points of differentiation, this role is central to driving prioritized customer behavior. Leading with a spirit of innovation, this role takes into consideration customer and business insights, the competitive landscape, and culture to define strategies and deliver business outcomes.

Requirements

7+ years with marketing strategy or campaign management experience.
Expert knowledge of marketing competencies including marketing strategies, campaign strategies, briefs, communication strategies, and go-to-market development.
Experience authoring briefs and communication strategies.
Experience leading full-funnel and omni marketing campaigns.
Proven track record developing and presenting to leadership integrated marketing strategies and go-to-market plans that meet or exceed business goals.
Demonstrated ability to manage work in a deadline and process-driven environment.
Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities.
Experience with loyalty program marketing strategy and campaign development.
Experience working with retailers carrying a broad portfolio of products and brands.
Experience and success in productively managing partners and relationships to develop marketing strategies and campaigns.

Nice To Haves

BA in Business, Marketing, or Communications preferred

Responsibilities

Develops integrated marketing plans inclusive of marketing objectives, customer insights, business objectives, outdoor cultural moments, and prioritized messaging timeframes to inform campaigns and channel strategy.
Develops and leads campaign strategies that deliver against business and customer outcomes; including annual strategies, briefs, communication strategies, and go-to-market plans.
Leads full-funnel and omni-campaigns in support of annual plan and prioritized marketing outcomes.
Informs channel campaigns to deliver against annual membership marketing plan.
Collaborates with Marketing Planning and Customer Insights team to develop measurable campaign KPIs and supports recapping as needed.
Advocates for what matters to our members through fluency in Customer Plan and building customer-centered marketing campaigns from strategy through execution.
Partners closely with the Member and Customer Planning team to pull through membership strategy and benefits into annual marketing plan and campaigns.
Partners closely with Merchandising to integrate compelling product categories, products, and brands in annual plan and campaigns.
Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives.
Maximizes the potential of campaigns through expanded consideration of how to reach customers through paid, owned, earned, employee, and partner communication channels throughout marketing funnel.
Assures REI branding, membership, and product attributes are appropriately represented in campaigns.
Understands current business performance and opportunities to evolve in-market and future marketing plans and campaigns.
Student of retail trends, outdoor culture, consumer behaviors, and loyalty programs to influence marketing innovation and outdoor specialty retail expression.
Creates a strong, mutually supportive work spirit and culture where people can do their best.
Establishes trust and inspires others.
Makes effective business decisions in a manner consistent with REI's values and ethics.
Delivers on commitments and holds others to same.