Sr. Product Marketing Manager

Lumeris•Boston, MA

1d•Hybrid

About The Position

At Lumeris, we believe that our greatest achievements are made possible by the talent and commitment of our team members. That's why we are actively seeking talented and collaborative individuals who are passionate about making a difference in the healthcare industry. Join us today as we strive to create a system of care that every doctor wants for their own family and become part of a community that values its people and empowers you to make an impact. Position Summary: This is a hybrid position at our Cambridge office Acts as a strategic partner to cross-functional teams such as sales, operations, and finance. Responsible for understanding and anticipating customers' needs and strategically positioning the company alongside the product and business development teams to meet (and exceed) customer expectations. Enables the business to act on market-specific customer insights and competitor strategies, understand the external influences, and commercialize products in alignment to the corporate and product strategies. Provides a unique combination of strategic planning, internal consultation, client interaction, product development, partnership development, and tactical execution. Supports commercializing products and sub products developed within the business.

Requirements

Bachelor's degree in related field or equivalent
5+ years in consulting, sales, product development, product marketing, healthcare administration, or related field or the knowledge, skills, and abilities to succeed in the role
Experience in healthcare administration (provider and/or payer), healthcare/med-tech solutions, population health solutions or other related industry
Strong knowledge in payer and/or provider strategy with a strong familiarity with the hurdles & opportunities within the provider space as they transition from Fee-For-Service model of care to Fee-For-Value reimbursement model
Familiarity/experience with healthcare economics (specifically payer and provider value-based reimbursement) and healthcare market trends with the ability to rapidly acquire information through various sources to make educated judgements
Financial acumen and expertise to understand and frame pricing, develop commercial insights, and return on investment analyses
Highly skilled at achieving product-market fit and the ability to grow Lumeris in new and existing markets
Sharp communication skills and ability to influence and yield results at all levels internally and externally
Strong cross-functional capabilities and understanding of the healthcare landscape to commercialize products

Nice To Haves

Master's Degree or other advanced degree

Responsibilities

Deploys the product marketing function to oversee and guide campaigns in respective geographies to promote the respective product go-to-market.
Develops internal and external launch plans and ensures successful product/solution launches.
Engages with key thought partners.
Trains internal team members about new features/services.
Collects market feedback through observations, new client interviews, and sales ops.
Compares Sales Results to Plan.
Develops content that resonates with buyers (messaging per buyer persona based on value created, document buyer personas, document the buyers journey maps and revise them based on market feedback, and establish product positioning).
Impacts strategies to evolve the corporation to anticipate and capitalize on emerging trends and profitably securing industry leadership with effective use of market intelligence.
Conducts customer segmentation and obtains value propositions, provides feedback on how to tailor to meet specific market needs.
Identifies and supports relationships with prospects and/or clients, societies, alliances, sponsors, advisory boards, in collaboration with sales to receive product-market feedback.
Establishes client engagement programs such as client/partner enablement showcases and identifying early product co-development and pilot partners.
Coordinates with the business development team on designing and deploying commercial insights to support market and product needs.
Works with the pricing team and advisory services on price realization analytics to understand where the product would fit into what customers would buy.
Serves as a communication agent and subject matter expert to broader Lumeris and external customers.