Sr. Product Marketing Manager

BambooHR

2h•Hybrid

About The Position

As a Senior Product Marketing Manager at BambooHR, you will be responsible for planning and executing key GTM initiatives that drive business growth while stewarding the health and trajectory of your product area. You will develop a deep understanding of the business, customers, and market dynamics, and use those insights to clearly articulate our value proposition and influence cross-functional strategy and execution. We have an exceptional product with a focused mission and we want everyone to know about it. As a member of our phenomenal Product Marketing Team, you will be asked to understand the product feature set and competitive positioning as you develop innovative and compelling deliverables such as messaging, sales collateral, launch materials and marketing content.

Requirements

You have been trained in the Product Marketing or Product Management discipline
You have 5+ years of Product Marketing under your belt
You have 3+ years of business-to-business experience
You have experience with product marketing strategy and GTM execution at high-tech companies, specifically around subscription and/or SaaS/Cloud business models
You have experience with all aspects of product marketing including messaging, positioning, competitive research, packaging, content creation, campaign execution, etc.
You have experience with data-driven market research and analysis to inform strategy, prioritization and messaging

Nice To Haves

You thrive in a highly dynamic environment and can move fluidly between strategic thinking and execution
You are an exceptional collaborator who influences effectively across diverse teams without formal authority
You think critically about business outcomes, not just deliverables, and use data and insight to guide prioritization
You have strong presentation and writing skills that persuade and align stakeholders
You have proven project management and self-discipline abilities that would receive a 5-star rating
You can excel in an environment of ambiguity where next steps are not always clear

Responsibilities

Drive go-to-market strategies aligned to business objectives that support revenue growth, adoption, retention, and pipeline health
Conduct market, customer, and competitive analysis to uncover growth opportunities, risks, and differentiated messaging
Define and refine our product’s messaging and positioning to drive awareness and demand for our products
Analyze product performance, customer behavior, and funnel dynamics to diagnose growth levers and gaps (e.g., positioning, activation, packaging, or sales readiness), and partner cross-functionally to influence solutions
Partner cross-functionally across Product, Sales, Marketing, CX, and Revenue to align priorities and deliver outcomes
Develop powerful and persuasive sales narratives, pitches, and assets that enable teams to win in the market
Generate internal momentum for new products and offerings, ensuring teams are aligned, prepared, and confident at launch
Collaborate closely with Product Management to inform product strategy and roadmap decisions using market and customer insights
Act as a subject matter expert and target audience authority as you support internal teams in achieving their KPIs and business goals

Benefits

A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
Comprehensive health, life, and disability insurance
Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
401k plans with up to 6% company match
$2000 Paid-Paid Vacation bonus
EAP through Headspace

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