Sr. Manager, Product Marketing

Hisense USA•Alpharetta, GA

About The Position

The Senior Product Marketing Manager will develop product marketing strategy and lead execution for key product categories at Hisense USA. This role owns the end-to-end GTM process, from product strategy and positioning to launch execution and performance tracking. They will work very closely with HQ, sales, brand and channel marketing, PR, training, and e-commerce. This is a senior individual contributor role with strong influence across teams, responsible for shaping product narratives, driving launch excellence, and ensuring Hisense products win at retail and with consumers.

Requirements

Bachelor's degree in business, marketing, or related field.
7+ years of product marketing experience, preferably in consumer electronics or CPG.
Strong leadership, consumer insights, analytical, and problem-solving skills.
Proven track record in developing and executing successful product marketing strategies.
Excellent communication, presentation, and project management skills.
Knowledge of marketing principles, GTM strategies, and channel marketing dynamics.
Strong knowledge of ecommerce platforms, online marketplaces, and digital marketing strategies.
Deep understanding of U.S. retail and ecommerce landscape.
Ability to travel domestically and internationally as needed.

Nice To Haves

MBA is a plus.
Consumer electronics or technology industry background.
Experience working with global HQ teams.
Experience supporting major retailers (Walmart, Best Buy, Amazon, Costco, etc.).

Responsibilities

Define product roles, positioning, and feature hierarchy for assigned categories.
Translate R&D and HQ product direction into clear, compelling market strategies.
Develop product narratives that resonate with U.S. consumers and retail partners.
Own competitive analysis and differentiation strategy.
Lead planning for new product introductions (NPI) across all channels for assigned categories
Partner with HQ to align on model timing, feature sets, and readiness milestones.
Create launch frameworks, messaging architecture, and core product toolkits.
Ensure consistent messaging across packaging, PDPs, training, PR, and retail.
Work closely with: Channel Marketing on retail programs and exclusives. Ecommerce on PDP content and optimization Training on field and sales enablement PR and Influencer teams on review and seeding strategy Sales on merchant alignment and line reviews
Implement and manage NPI timelines, tools, and processes for launch excellence.
Track readiness across assets, reviews, training, and channel execution.
Provide regular status updates to leadership.
Identify risks early and drive solutions.
Define KPIs for product and launch performance.
Monitor sell-through, reviews, retailer performance, and content effectiveness.
Use data and insights to refine messaging, positioning, and future launches.