Sr. Product Marketing Manager

Cohesity • Santa Clara, CA

10d • Hybrid

About The Position

Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location. Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. Cohesity is hiring for a Senior Product Marketing Manager to join our growing Product and Solutions Marketing team! As a dedicated Senior Product Marketing Manager, you will play a vital role in driving revenue and shaping our go-to-market strategy. If you are passionate about technology, love storytelling, and are motivated by solving customer problems with differentiated value propositions, this is the role for you. Join our fast-paced, high-growth company where collaboration and innovation thrive, and propel your marketing career to unparalleled success!

Requirements

• 10+ years in product marketing, technical marketing, and/or product management in cyber resilience / data security technologies, platforms, and management
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
• Ability to balance multiple projects and work with multiple stakeholders.
• Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
• A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
• A bachelor's degree in a related field or equivalent experience.
• Ability to work onsite at the Santa Clara headquarters 2–3 days per week.

Responsibilities

• Work closely with product management, sales enablement, and marketing teams to deeply understand customer requirements and develop target personas responsible for business and technical decision making on cyber resilience projects.
• Craft clear, compelling, and differentiated messaging and positioning for our flagship cyber resilience products/solutions and campaigns.
• Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the competitive cyber resilience space while also working cross-functionally to drive pipeline growth.
• Develop and implement a comprehensive content strategy, including various materials such as collateral, videos, presentations, blogs, webinars, etc., to support demand generation campaigns and sales plays.
• Define and drive a promotional activation strategy to elevate Cohesity above the competition in the cyber resilience space.
• Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
• Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level