Sr. Product Marketing Manager

PitchBook Data•Seattle, WA

4h•Onsite

About The Position

PitchBook’s Marketing team is a world-class B2B growth engine, fueling the company’s momentum as the pulse of private capital markets. Operating at the pace of our complex and opportunity-rich industry, we deliver impactful marketing that adapts to shifting market dynamics while bringing clarity, precision, and creativity to every stage of the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go-to-Market, Channel, and Operations strategies, we ensure our work doesn’t just inform—it shapes. United by purpose and leveraging a data-driven approach, our team empowers PitchBook to meet the speed of private capital and help customers move forward with conviction. The Product Marketing Team at PitchBook is pivotal in executing go-to-market (GTM) strategies through impactful product launches that align with key business objectives. By leveraging deep knowledge of their product domain of coverage, core customer segments, and market, our Product Marketing Managers are tasked with driving product adoption and increasing engagement across the customer lifecycle in partnership with other Marketing teams through effective packaging, differentiated positioning, and value-based messaging. As a Product Marketing Manager focused on driving customer adoption and engagement across PitchBook’s core platform, you will lead large-scale, multi-channel product launches and cross-functional initiatives to maximize market impact and showcase PitchBook’s value across the private and public capital markets. This role involves close collaboration across Marketing, Product, Research, Data Operations, Strategic Partnerships, and PitchBook’s commercial teams to develop clear, monetizable market positions and effective launch playbooks, ensuring alignment and execution across all channels. The ideal candidate will be a proactive, analytical, and data-driven technical SaaS product marketer with experience in enhancing the user experience across data, research, search, alerts, and AI-powered capabilities. They should excel at collaboration, innovation, and the creation of data-driven value propositions and messaging that resonate with their target audiences.

Requirements

Bachelor’s degree
6+ years of B2B product marketing experience, preferably in SaaS, or relevant financial services experience. Experience in managing a client-facing product in the financial services is a plus
Demonstrated ability to lead effective product launch and relaunch programs, contributing to improved market position and revenue growth
Strong analytical skills with the ability to extract data-driven insights and present them clearly to various internal audiences
Skilled in managing stakeholders across departments to achieve shared goals
A critical thinker with strong problem-solving abilities who is comfortable working through ambiguity to find solutions
Excellent attention to detail, organizational skills, and a strong sense of urgency to ensure timely follow-through
Exceptional written and verbal communication skills
Ability to manage multiple projects simultaneously in a fast-paced environment, maintaining a high level of attention to detail
A resourceful self-starter who is comfortable with ambiguity and adaptable to change
Collaborative and team-oriented, thriving in a dynamic and evolving environment
Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau). Proficient in Microsoft Office Suite and able to quickly learn new systems and tools
Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Nice To Haves

Experience in managing a client-facing product in the financial services is a plus

Responsibilities

Package key features and functions of the PitchBook platform by understanding target personas’ use cases and workflows
Develop persuasive messaging and positioning framework to support all channel activities, including internal enablement and customer-facing content
Manage large-scale launch programs, collaborating with Marketing leads to ensure cohesive execution and alignment with broader brand campaigns
Lead product readiness and educational webinars to inform the commercial teams of upcoming product launches and features
Monitor and optimize launch performance while sharing actionable insights across the company
Identify opportunities to run relaunch activations
Work closely with our Product, PIRG, Data Ops, and Segment Strategy teams to define and create compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace
Leverage domain knowledge, customer feedback, internal expertise and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays
Develop and maintain a comprehensive “bill of materials” to inform positioning, messaging, and competitive strategies across the company
Develop and execute GTM plans for new product launches and sales programs, identifying target customer segments, develop positioning strategies, and craft messaging frameworks
Collaborate cross-functionally to align on product priorities and ensure consistency in messaging and positioning
Partner with Marketing’s various functional and channel leads to best leverage the available channel mix and partner on decisions to achieve launch program objectives and KPIs
Use customer insights and market research to inform go-to-market strategies and product roadmaps
Work closely with our GTM Enablement and Learning & Development teams to create educational content and training to support acquisition, growth, and renewal activities
Equally, create mechanisms and motions to collect feedback and data to help analyze the effectiveness of key activities and assets to inform evolution and/or maintenance strategies that can continuously drive pipeline goals and clear differentiation positioning in a crowded market
Conduct in-depth competitive analyses to understand the market landscape, identify opportunities, and mitigate potential threats
Discover new opportunities for your domain and customer segments through market research, learnings from past launch programs, promotion of new product and service features
Monitor industry trends, competitors, and emerging technology relevant to your domain and customer segments