Sr. Product Marketing Manager - White Label Connected Devices

T-Mobile • Bellevue, WA

15d

About The Position

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! The Sr. Product Marketing Manager – Connected Devices is accountable for the end-to-end definition, positioning, lifecycle management, and in-market success of T-Mobile’s connected device portfolio, including IoT devices, wearables, and trackers. Each connected device is designed to solve specific customer problems and deliver measurable business outcomes including growth, CLV expansion, and sustainable margin performance. The Sr PMM identifies the intersection of customer unmet needs, OEM/ODM hardware architecture, companion app and cloud platform dependencies (T-Life, SyncUP app, backend services), and connectivity frameworks (5G, LTE-M, NB-IoT, Wi-Fi, Bluetooth, eSIM) to ensure devices are scalable, reliable, and commercially successful. This role partners across Portfolio Strategy, Product, LOBs, Finance, Supply Chain, Care, Retail Ops, Platform/IT, and OEM partners to manage connected devices from concept through end-of-life.

Requirements

• 7+ years of Product Management or Product Marketing experience in connected devices, IoT ecosystems, or hardware-enabled services.
• Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Product Lifecycle Management Experience managing connected hardware-enabled products from concept through launch, optimization, and EOL. (Required)
• Connected Device & OEM/ODM Knowledge Working knowledge of device development cycles, hardware architecture, companion application and cloud platform integration, and device connectivity across 5G, LTE-M, NB-IoT, Wi-Fi, Bluetooth, and eSIM environments. (Required)
• Customer Experience (CX) Management Advanced understanding of connected device customer journeys including activation, provisioning, onboarding, and ongoing usage. (Required)
• Commercial & Financial Acumen Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives. (Required)
• Communication & Influence Ability to communicate clearly and influence cross-functional stakeholders including Product, IT, Finance, Supply Chain, and OEM partners. (Required)
• Agile & Cross-Functional Collaboration Experience partnering with development and platform teams in agile environments; ability to prioritize based on business and customer impact. (Required)
• Technical Writing & Requirements Development Strong MRD and feature documentation skills consumable by technical and business teams. (Required)
• Business Analytics Strong analytical ability to synthesize product performance data and identify growth or CX improvement opportunities. (Required)
• At least 18 years of age
• Legally authorized to work in the United States
• Travel : Travel Required (Yes/No): Yes
• DOT Regulated : DOT Regulated Position (Yes/No): No
• Safety Sensitive Position (Yes/No): No

Responsibilities

• Owns product marketing strategy for connected devices end-to-end.
• Defines and maintains MRDs, translating customer problems and CX insights into feature-level requirements and success metrics.
• Identifies unmet customer needs and friction points through VOC, activation data, care drivers, and performance analytics.
• Translates OEM/ODM hardware design, companion application architecture, cloud integration, and connectivity frameworks into scalable product strategies and differentiated value propositions.
• Owns CX product testing from development to in market and EOL.
• Ensures connected device readiness across T-Life and related platform capabilities.
• Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL and migration.
• Lead cross-functional marketing teams across Product, Sales, Frontline, Creative, and Analytics to develop integrated go-to-market strategies that drive product adoption, revenue growth, and market share expansion.
• Aligns connected device portfolio to QGP targets and LOB growth strategies.
• Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial success.
• Aligns product strategy to LRF assumptions, margin targets, and CLV impact.
• Understands demand planning, allocation strategy, and inventory health; escalates risks impacting performance.
• Tracks dashboards measuring adoption, activation success, retention impact, CX signals, and financial performance.
• Provides performance inputs into joint business reviews.
• Identifies operational or organizational issues impacting product success and drives improvement within sphere of influence.

Benefits

• Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.
• Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.
• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level