Sr. Product Marketing Manager (Upstream) - Hybrid

Fieldpiece Instruments • Orange, CA

4d • $160,000 - $180,000 • Hybrid

About The Position

Fieldpiece Instruments is a thriving team of innovators - committed to pushing boundaries and celebrating curiosity. We’ve been providing HVACR professionals with rugged, feature-rich tools since 1990 and lead the industry in the way we think, work, collaborate, and remain laser-focused on creating products that empower our customers – today and tomorrow. We’re hiring a Senior Product Marketing Manager for our upstream marketing team to shape the next generation of Fieldpiece hardware, firmware, and software products. In this role, you sit at the intersection of product strategy, market insight, and product definition—owning the discovery work that turns real field problems into clear, actionable product direction. You’ll lead customer-insight-driven product definition for our connected tools and platforms, ensuring we deliver solutions technicians love and businesses rely on. This upstream role is ideal for someone who thrives on transforming complex technology into clear, compelling customer value. You're energized by time in the field—listening, observing, and uncovering real customer needs—and you naturally bridge strategic thinking with commercialization. With an engineering foundation, hands-on experience with Jobs-to-Be-Done (JTBD) or similar frameworks, and a track record of global product development and successful B2B launches, you bring both technical depth and market insight to everything you do. Recognized as one of Southern California’s Best Places to Work (2023, 2024 & 2025), we provide a Hire-to-Retire philosophy, hybrid schedule, and a culture of curiosity – a place where you’ll have the support to innovate boldly, grow continuously, and make a tangible impact on an industry that powers everyday life.

Requirements

• Bachelor’s degree in engineering, marketing, or a related field (MBA preferred).
• 10+ years of experience in product marketing or upstream product management in a product-driven industry (hardware, connected devices, or tools).
• Proven success bringing technical products to market—from concept to launch to sustained growth.
• Hands-on experience applying frameworks like Jobs-to-Be-Done, ethnographic research, or VOC to uncover customer needs.
• Strong business acumen with the ability to connect market insights, financial modeling, and strategy.
• Exceptional storytelling and communication skills—you turn technical detail into compelling business narratives.
• Deep curiosity about emerging technologies and ecosystems.
• Collaborative mindset and the ability to align cross-functional teams toward a shared vision.
• Ability to travel up to 20%.

Responsibilities

• Define and drive category and portfolio strategy across hardware, firmware, and connected software.
• Stay deeply connected to the field—spending up to 20% of your time with technicians and distributors—to uncover insights that drive meaningful innovation.
• Translate customer insights into clear, actionable product strategies.
• Partner with product, engineering, and finance to turn ideas into market-ready solutions.
• Own the go-to-market (GTM) strategy from concept to commercialization.
• Develop product positioning, messaging, and launch plans that resonate with every audience—from technicians to distributors – nationally and internationally.
• Partner with downstream marketing and sales to create compelling product stories, sales enablement tools, and training programs.
• Measure launch performance, adoption, and revenue impact—then use those learnings to guide future strategies.
• Build financial models, pricing strategies, and adoption forecasts to guide executive investment decisions.
• Identify market opportunities and competitive trends that shape Fieldpiece’s long-term growth.

Benefits

• Matching 401k up to 4% with immediate vesting.
• Excellent medical benefits including an HSA option with monthly contributions.
• Supplemental Term Life, Employee Assistance Programs (EAD), Disability, and more.
• Hire to Retire philosophy that includes personal career development plans.
• Onsite music program with lessons from guitar, piano and voice coaches.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level