Sr Product Marketing Manager - Tech Alliances

Obsidian Security

6d•$195,000 - $212,000

About The Position

Obsidian Security is seeking a Senior Product Marketing Manager to focus on technology alliances and competitive intelligence. This role will define how Obsidian collaborates with strategic technology partners, developing joint value propositions, launch narratives, and enablement materials to drive pipeline. Simultaneously, the role will delve into the technical aspects of Obsidian's platform, translating its architecture into compelling reasons why it uniquely secures SaaS applications and AI agents. The successful candidate will be the go-to authority for competitive positioning and architectural differentiation, supporting sales, partners, and executives with evidence-based insights. This is a senior individual contributor role requiring strategic thinking, rapid execution, and the ability to shape partner marketing and competitive positioning strategies.

Requirements

8+ years in product, technical, or partner marketing in cybersecurity or enterprise software, ideally with a hands-on technical background.
Experience building compete programs and turning competitor analysis and win/loss data into positioning the field trusts.
Experience building better-together narratives, joint launches, and enablement with strategic technology partners.
Understanding of marketplace, co-sell, and integration GTM motions.
Knowledge of how security leaders evaluate and buy, and how to help alliance partners have that conversation on Obsidian's behalf.
Strategic, hands-on, and collaborative approach.
Ability to see the big picture but also comfortable writing, building, and shipping work independently.
Ability to align alliances, sales, product, and engineering without owning all the decisions.

Nice To Haves

Technical to the core, fluent in the "why."
Know the difference between a feature comparison and a structural advantage.

Responsibilities

Develop joint positioning, messaging, and better-together value propositions for strategic technology alliances.
Build messaging to help customers understand when and why to adopt Obsidian alongside partner platforms, and to help alliance partners position Obsidian with clarity and conviction.
Lead product marketing for joint launches, co-marketing campaigns, and major alliance field moments, coordinating across alliances, product, and marketing teams.
Support the GTM models behind each alliance, including marketplace, co-sell, and integration motions, with the positioning, content, and enablement they need to perform.
Create enablement materials that alliance sellers will use, such as solution briefs, pitch decks, objection-handling guides, and co-branded campaign materials.
Drive co-marketing programs with strategic alliances that deliver measurable pipeline contribution and deal acceleration.
Own the competitive intelligence function: monitor competitor products, architectures, disclosures, and market signals, and distill them into succinct, actionable guidance for sales, product, and leadership.
Build and maintain the compete program, including battlecards, compete decks, objection handling, and win/loss insights, that gives the field and partners clear evidence for why Obsidian wins.
Elevate "how we do things" into "why it matters": articulate why Obsidian's architecture solves problems that point tools and adjacent platforms cannot.
Develop technical marketing content such as architecture narratives, technical briefs, blogs, webinars, and demos that proves differentiation rather than asserting it.
Bring competitive and market insights back into product, alliances, and executive planning to sharpen roadmap framing and GTM strategy.