Sr. Product Marketing Manager II

Blackhawk Network•Pleasanton, CA

1d•Hybrid

About The Position

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com. Hybrid flexibility: At Blackhawk Network, you’ll enjoy the best of both worlds—focused remote work plus in-person collaboration on Tuesdays and Wednesdays, our regular in-office days at our Pleasanton headquarters. This rhythm gives you the tools, connection, and autonomy you need to make a real impact. Overview: PMM at this company is a high-visibility, high-impact role. The work you do directly shapes how we go to market, how Sales wins deals, and how the company narrative evolves. PMMs who excel here develop deep market intuition, strong cross-functional influence, and a track record of launches that drive measurable business outcomes — all of which are the foundation for growing into senior PMM, team lead, or broader strategic roles within the organization.

Requirements

BA+
12+ years experience in product marketing or equivalent relevant experience
Complete understanding of market trends & consumer behaviors regarding all of the organization's products
Expert of analytical skills with the ability to make data-driven decisions.
AI fluency with demonstrated experience using AI tools effectively in the context of this role
We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results.
Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Responsibilities

Drive Strategic Prioritization & Market Insight Partner with Product to evaluate and prioritize initiatives based on business goals, market opportunity, and team capacity
Apply a tiered model to determine level of PMM support, from full GTM ownership to lightweight enablement
Conduct quarterly competitive and market analysis to identify trends, threats, and opportunities
Deliver executive-ready insights and recommendations to inform strategy and positioning
Own Positioning & Narrative Define and evolve value propositions, differentiation, and messaging for your product area
Shape the broader company narrative by bringing forward customer insights, competitive signals, and proof points
Ensure all product messaging aligns to BHN’s Sellable Solutions framework and is consistently reflected across sales and marketing materials
Lead GTM Strategy & Launch Execution Own end-to-end GTM strategy for priority (Tier 1) initiatives
Validate opportunities using customer insights, market data, and competitive analysis
Develop clear “right-to-win” recommendations and influence go/no-go decisions with leadership
Build comprehensive GTM plans including launch strategy, customer journey, activation channels, and success metrics
Lead cross-functional alignment across Product, Sales, and Marketing throughout the lifecycle of each initiative
Enable Sales & Drive Adoption Develop core sales enablement assets including decks, one-pagers, and battlecards
Partner with training teams to deliver scalable, field-ready enablement programs
Ensure Sales is equipped with clear messaging, competitive positioning, and use-case-driven narratives
Execute, Learn, and Optimize Support launch execution and early adoption in partnership with Sales and Product
Run structured win/loss and feedback loops to understand deal drivers, objections, and competitive dynamics
Translate insights into actionable improvements across product, messaging, and GTM strategy
Continuously refine positioning and enablement based on real market signals
How You’ll Work Lead through influence in a cross-functional environment with Product, Sales, Marketing, and Analytics
Balance multiple initiatives and stakeholders while maintaining momentum and focus
Know when to push forward, align, or escalate to drive outcomes