Sr. Product Marketing Manager - Kennesaw, GA

VetJobs•Kennesaw, GA

1d•$96,200 - $178,000•Onsite

About The Position

The North American Postbiotics Senior Marketing Manager – Health & Wellness is a strategic marketing leadership role responsible for driving portfolio growth, commercialization strategy, and customer engagement across ADM’s Human Nutrition and Health & Wellness platforms. Reporting to the Sr. Director of Marketing, NAM H&W, this role owns the development and execution of product marketing strategies that translate scientific innovation into commercially impactful market solutions. The position serves as a key cross-functional leader connecting sales, commercial, Product Development, R&D, regulatory and scientific affairs, to deliver the North American P&L. In addition, this role will lead the marketing implementation of ADM’s Health & Wellness ingredient portfolio — with a strong emphasis on next-generation microbiome solutions, including postbiotics — within food and beverage applications. The role will identify whitespace opportunities, develop category-specific go-to-market strategies, and partner closely with customers to bring science-backed functional innovation to market across emerging and established F&B formats.

Requirements

5+ years of experience in B2B and/or B2C product or category marketing within the nutraceutical, ingredient, or health & wellness industries
Demonstrated experience owning product or portfolio strategy
Demonstrated experience launching new products in the market.
Strong understanding of dietary supplement and functional ingredient markets, specifically related to microbiome ingredients such as prebiotics, probiotics and postbiotics.
Experience with market research tools and data analysis (ex. Nielsen, Mintel, Innova, etc.)
Digital /Social media marketing experience.
Proven ability to lead cross-functional initiatives in matrix organizations
Exceptional storytelling and presentation development skills

Nice To Haves

Functional food and beverage experience preferred.
Familiarity with AI tools a plus.
Experience translating science into commercial value highly preferred

Responsibilities

Lead marketing strategy and commercialization planning for designated Health & Wellness products/platforms
Develop positioning, value propositions, and growth strategies aligned with regional commercial priorities.
Identify whitespace opportunities and create innovation concepts aligned with market trends.
Lead new product launch strategy from concept through commercialization
Translate scientific data into differentiated customer value propositions
Partner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategy
Develop integrated campaign plans supporting regional growth objectives
Develop regional customer-facing materials that reflect strategic positioning and commercial priorities
Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities.
Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence.
Act as a strategic marketing partner to NAM commercial teams
Develop high-impact customer narratives and solution-based storytelling
Support key customer engagements through tailored presentations and innovation concepts
Represent marketing perspective in cross-functional customer initiatives
Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams
Influence prioritization of marketing initiatives aligned to growth targets.
Drive alignment between regional execution and global platform strategy.
Provide clear direction for asset development and campaign execution.
Monitor industry trends, competitive landscape, and consumer insights.
Translate insights into actionable portfolio strategies
Analyze category, customer and competitive dynamics leveraging market data and consumer insights.