Sr. Product Marketing Manager, Go-To-Market
About The Position
As Sr Product Marketing Manager, Go-To-Market, you will lead integrated, performance-driven go-to-market strategies for the Global & Large segment, driving surround-sound awareness and measurable commercial impact across our T&E and B2B product suite. 2026 represents a pivotal year for Global & Large Product Marketing. This role will build a strategic, full-funnel growth engine accountable for market perception, pipeline contribution, and product adoption. You will own end-to-end GTM strategy across digital, paid media, thought leadership, and work with PR and Events to ensure our powerful messages are delivered to the target market. You’ll own insight-led campaigns optimizing performance and align to revenue priorities. Partnering closely with Product Management, Field, and other Marketing teams, you will translate product innovation into integrated campaigns that drive measurable business outcomes. You will manage 1–2 Product Marketing Specialists and foster a culture grounded in accountability, analytical rigor, and continuous optimization.
Requirements
- Experience leading integrated, performance-driven go-to-market strategies.
- Experience driving commercial impact across T&E and B2B product suites.
- Experience building strategic, full-funnel growth engines.
- Experience owning end-to-end GTM strategy across digital, paid media, and thought leadership.
- Experience working with PR and Events.
- Experience owning insight-led campaigns and optimizing performance.
- Experience aligning marketing efforts to revenue priorities.
- Experience translating product innovation into integrated campaigns.
- Experience partnering with Product Management, Field, and other Marketing teams.
- Experience managing direct reports (Product Marketing Specialists).
- Experience fostering a culture of accountability, analytical rigor, and continuous optimization.
Responsibilities
- Lead integrated, performance-driven go-to-market strategies for the Global & Large segment.
- Drive surround-sound awareness and measurable commercial impact across T&E and B2B product suite.
- Build a strategic, full-funnel growth engine accountable for market perception, pipeline contribution, and product adoption.
- Own end-to-end GTM strategy across digital, paid media, and thought leadership.
- Work with PR and Events to ensure powerful messages are delivered to the target market.
- Own insight-led campaigns optimizing performance and align to revenue priorities.
- Translate product innovation into integrated campaigns that drive measurable business outcomes in partnership with Product Management, Field, and other Marketing teams.
- Manage 1-2 Product Marketing Specialists.
- Foster a culture grounded in accountability, analytical rigor, and continuous optimization.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
