Sr. Product Marketing Manager - Audience Engagement (Remote)

RainFocus•Orem, UT

3d•Remote

About The Position

RainFocus, a highly innovative software company, is seeking an exceptional Sr. Product Marketing Manager to join its rapidly growing team. The company serves Fortune 500 clients like Cisco, Oracle, Gartner, and VMware, delivering event experiences for tens of thousands of attendees globally through its industry-disrupting software platform. This platform offers groundbreaking business intelligence to enhance attendee experience, streamline operations, and accelerate marketing efforts. RainFocus is well-funded, experiencing rapid growth, and is challenging established market leaders. This role offers a challenging, fun, and exciting opportunity within a hyper-growth business. As a Senior Product Marketing Manager, you will be responsible for the go-to-market strategy of RainFocus's core events platform, the primary product used by enterprise customers for planning, executing, and measuring their largest and most complex events. This is a strategic position where you will collaborate with product and executive leadership, translating platform capabilities into validated, persona-specific use cases and value metrics, rather than simply listing features. Reporting to the Director of Product Marketing, you will work closely with leaders in product, marketing, sales, and customer success.

Requirements

5-10+ years of highly successful business-to-business software product marketing, or product management with a strong marketing bent.
Direct experience in the event management software market, or a comparable enterprise SaaS category with complex, multi-stakeholder buying groups and large-scale, high-stakes customer deployments.
A track record of building the business case behind a product bet, not just executing against a predefined feature list, including experience partnering with executive leadership on roadmap and monetization decisions.
Proven history of creating and delivering innovative products to market that are backed by business results.
Experience with SaaS companies working in an agile development environment with continuous delivery.
Strong understanding of sales and marketing tactics, dynamics, and processes, along with enterprise service models.
Comfortable owning large-scale, cross-departmental initiatives with minimal day-to-day direction: you surface and solve problems before being asked, rather than waiting to be assigned to them.
A genuine track record of coaching or mentoring other product marketers, with real interest in multiplying a team's output, not just your own.
Hands-on, active experimentation with AI in your own work, ideally with real examples of building a repeatable system or framework, not just using it to speed up a first draft.
Tireless, motivated, confident, and determined, with excellent communication skills, integrity, and judgment.
MBA or compelling comparable experience.

Responsibilities

Own go-to-market strategy for RainFocus's core events platform across the full customer lifecycle, from first evaluation through renewal and expansion, for our largest, most complex enterprise events.
Partner directly with product and executive leadership to turn platform capabilities into validated, persona-specific use cases, rather than marketing features in isolation, working from real customer and market evidence instead of assumptions.
Define and evolve positioning, messaging, and pricing strategy for the platform, including go or no-go and monetization recommendations for new capability combinations as they're evaluated.
Lead planning and business readiness for major company moments tied to the events platform, including RainFocus INSIGHT and Sales Kickoff, in close partnership with cross-functional stakeholders.
Support the sales enablement asset library for the core platform, keeping messaging, decks, and reference materials current across every major release.
Conduct ongoing market, competitive, and customer research on the enterprise event management category, including proactively identifying trends like AI-powered capabilities or new pricing models, and distill it into insights that shape product strategy and roadmap decisions.
Own the release and business readiness process end-to-end for new platform capabilities, ensuring marketing, sales, service, and support are all ready before customers see it, and own the full lifecycle of larger, multi-quarter strategic initiatives the same way.
Collaborate with others to create compelling content across formats, release communications, presentations, webinars, video, and represent RainFocus as an engaging speaker at customer events, industry conferences, and company-run events.
Serve as the source of truth for your product area's GTM plans and competitive research, keeping it current without being reminded, and proactively flag at-risk timelines well before they become a problem.
Identify high-leverage opportunities to apply AI across the product marketing function, beyond your own workflow, and build the frameworks and systems that let the broader team operate at a higher velocity, whether that's competitive intelligence at scale or another team-wide bottleneck.
Work directly with Fortune 500 event and marketing teams to understand their goals, challenges, and opportunities, and feed that insight back into the product roadmap.