Sr. Product Marketing Manager, Alexa Enterprise: Health & Wellness

Amazon • Seattle, WA

32d

About The Position

Are you excited about the opportunity to work with iconic brands and innovative
companies to serve millions of customers through Alexa+? We're seeking a Senior
Product Marketing Manager to collaborate with world-class enterprise customers
to drive the launch of new features and deepen customer engagement with Health &
Wellness on Alexa+.

The ideal candidate will develop and execute strategic marketing initiatives,
collaborating with enterprise customers and cross-functional teams including
Product, Design, Marketing, PR, and Business Development. They are passionate
about measuring results and ROI—prioritizing sustainable growth over short-term
gains. They will be known for experimenting with new approaches and identifying
opportunities to scale. Our ideal candidate will have a demonstrated ability to
be creative, initiate and launch effective marketing partnerships and programs,
and thrive in a fast-paced environment as a vocal thought leader excited about
innovation. You will be a self-starter, comfortable with ambiguity, and able to
think big while paying careful attention to detail. This role requires a unique
blend of marketing expertise, business acumen, and relationship management
skills.

Alexa Enterprise’s charter is to build and enable indispensable,
frustration-free, Alexa experiences for enterprise customers and partners
worldwide. Our products have been featured in publications such as CNET and
Forbes and Amazon has celebrated our progress in its quarterly earnings
highlights. Customers have told us: 'You have saved lives' and ‘helped our
residents connect with their families.’ We are a diverse and collaborative team
united by our mission to make Alexa an indispensable part of customers' lives.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience bringing new products to market and building go-to-market plans from the ground up

Nice To Haves

• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience delivering results and generating transformational growth
• Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences

Responsibilities

• Lead the development and execution of go-to-market plans for new product experiences in collaboration with third-party brands and Product, Design, Marketing, PR, and Business Development teams
• Define and launch high-impact, integrated marketing campaigns that drive growth and engagement, in collaboration with cross-functional teams including Marketing and PR
• Develop compelling messaging and content that balance functional and emotional benefits to support the end-to-end user journey
• Identify key customer needs and market opportunities to inform marketing strategies and product roadmap
• Establish and track key performance metrics to measure campaign effectiveness, own reporting, and optimize marketing initiatives based on data

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed