Sr. Product Marketing Consultant

Caterpillar•Peoria, IL

43d

About The Position

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: Are you interested in a dynamic career in Product Marketing at a Fortune 100 company? As a Product Marketing Consultant, you will play a pivotal role in developing and executing robust product marketing strategies for digital tools and systems across our organization. This position requires a blend of technical expertise, business acumen, and creativity to craft compelling messaging and drive adoption among internal and external stakeholders. You will collaborate closely with cross-functional teams, including product managers, sales, and distribution, to deliver world-class content, campaigns, and communications that support our digital product portfolio. This position demands a high level of creativity, strong design acumen, and deep knowledge of contemporary digital product marketing. The role is hands-on, with an expectation to actively use the product and leverage a variety of tools to create engaging product marketing content that makes complex capabilities easy to understand.

Requirements

Creativity: Extensive knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Strategic Thinking: Basic knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Promotion and Marketing Communications: Extensive knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Nice To Haves

Bachelor's degree or equivalent experience with 5+ years of marketing experience.
Proficiency in the marketing communications discipline, with strong design and operational implementation skills.
Exceptional writing, communication, and presentation skills, with a track record of producing and presenting compelling content.
Ability to apply user insights, research, and analytics to inform strategies and measure results.
Experience in B2B messaging development and successful product launches; creative agency experience is a plus.
Customer-focused mindset, creativity, strategic thinking, and effective relationship management.
Ability to manage external providers, such as vendors and service partners, to deliver on marketing objectives.
Examples of successful marketing and communication strategies with measurable results.
Design knowledge required (Adobe, PowerPoint)

Responsibilities

Develop and align marketing strategies with business objectives and opportunities, ensuring a customer-focused approach to all initiatives.
Design, develop, and implement strategic marketing communication plans to support product and portfolio strategies.
Create engaging content, including marketing materials, web and video copy, presentations, and promotional campaigns to drive awareness, education, engagement, and adoption.
Establish and monitor metrics to evaluate the effectiveness of marketing strategies; recommend and implement improvements as needed.
Collaborate with cross-functional teams to manage projects from design to implementation, including budget and usage forecasts.
Promote creative thinking and original approaches to business challenges, leveraging customer insights and analytics to inform strategies.