Sr. Marketing Consultant

LPL Financial•Charlotte, CA

About The Position

The LPL Financial Marketing Solutions department is seeking a senior marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the main point of contact for LPL financial advisors that you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. This position reports to a Marketing Manager.

Requirements

3-5 years hands-on marketing experience required
Bachelor’s degree in marketing, communication, or related field.
Solid understanding of ecommerce, PPC, SEO & SEM.
Solid knowledge of CRM, inbound marketing tools, and web management.
Understanding of offset and digital print
Basic understanding of events and webinars
Working knowledge of web design principles, best practices, and content management platforms.
Ability to development and execute sales and marketing strategies.
Excellent written and verbal communication skills.
Excellent project management and organizational skills.
Good understanding of digital marketing tools such as Google Analytics, Google Adwords, & AdvisorStream.
Salesforce experience preferred but not required
Financial services experience a plus, not required
Intermediate proficiency in Microsoft Office required (Outlook, Excel, PowerPoint, and Word), and SmartSheet
Excellent verbal and written communication skills
Strong organizational and project management skills
Works well in a fast-paced and ever-changing environment
Resourceful with the ability to work autonomously but also contribute and work well on teams, collaborative, enthusiastic and positive attitude
Ability to develop and execute sales and marketing strategies
Working knowledge of web design principles, best practices, and content management platforms

Nice To Haves

Bachelor's degree in Marketing, English, Communication, Journalism or a related field
Experience in financial services preferred
Experience working with marketing technology platforms a plus

Responsibilities

Report to Marketing Manager of Marketing Solutions.
Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
Schedule and host monthly discussions with the advisors.
Maintain the advisor’s brand (logo, design treatment, etc.).
Maintain their stationery and brochure.
Collaborate with the advisor to ensure cohesive messaging and communications while providing coaching with events and seminars.
Collaborate with compliance to ensure content, brand, and messaging are approved.
Work with LPL's current tools to integrate into their overarching plan.
Provide feedback and program enhancements from the advisors.