Marketing Consultant

Lincoln Financial • Radnor, PA

14d • Hybrid

About The Position

Are you a digital marketer who loves transforming strategy into standout experiences across web, social, and virtual channels? Do you thrive in fast-moving, collaborative environments where you can make a visible impact on how products show up in market?Lincoln is seeking a Marketing Consultant to activate our insurance solutions across our digital ecosystem—helping our distribution teams drive awareness, engagement, and sales. In this role, you will translate product strategy into compelling digital executions and ensure our offerings show up consistently and powerfully across every channel.This is a high visibility opportunity for a marketer who blends creativity, channel expertise, and strong partnership skills.

Requirements

• 5–7+ years of marketing experience, including experience executing digital content and campaigns; financial services experience a plus.
• Bachelor’s degree or equivalent work experience.
• Excellent written and verbal communication skills; able to adjust tone and style for different channels and audiences.
• Strong presentation and influencing skills across multiple stakeholder groups.
• Demonstrated project leadership skills with the ability to manage multiple workstreams in a fast-paced, deadline-driven environment.
• Proven ability to build collaborative internal relationships and partner effectively across product, sales, and marketing teams.
• Strong understanding of process optimization and ability to recommend workflow improvements.
• Proficiency in Microsoft Office Suite.
• Completion of regulatory and required job training.

Nice To Haves

• Experience within financial or insurance industry
• Formal project management experience
• Familiarity with digital analytics, content strategy, or product marketing

Responsibilities

• Leading digital marketing projects and initiatives across key business areas for Life Insurance and MoneyGuard solutions.
• Managing projects from inception through execution, including resource planning, change management, and cross-functional coordination within an agile framework.
• Executing omni-channel campaign components that support sales goals and business objectives.
• Bringing ISD (Insurance Solutions Distribution) products, campaigns, and business priorities to life across digital outlets—including websites, social media, email supported content, advertising destinations, and virtual event experiences.
• Serving as a subject matter expert on how to best use each digital channel to drive awareness, engagement, education, and sales enablement.
• Partnering closely with product marketers to understand product strategies, messaging priorities, and target audiences—and converting these into effective digital executions.
• Working with marketing centers of influence (content, social, web, creative, analytics, etc.) to build cohesive, aligned, and timely digital marketing deliverables.
• Supporting content managers in developing and maintaining digital content that is accurate, compelling, channel appropriate, and aligned to business and compliance requirements.
• Ensuring consistency of style, voice, and quality across all digital assets and experiences.
• Monitoring competitive activity, market trends, and emerging digital practices to inform new content and activation ideas.
• Identifying opportunities to evolve how we engage financial professionals through digital-first approaches.
• Translating complex product concepts into simple, digital-ready stories that resonate with financial professionals.
• Supporting continuous improvement by identifying opportunities to streamline processes, enhance digital execution, and improve campaign performance.
• Contributing to a positive, innovative team culture aligned with Lincoln’s values and collaborative workstyle.

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level