Sr. Product Market Manager

ottobock•Austin, TX

11d•Onsite

About The Position

Ottobock Healthcare is seeking a Sr. Product Market Manager (Prosthetics) to lead and define the future of one of its key product portfolios. This role is part of the Ottobock North America Product Marketing team and offers a significant opportunity to influence product strategy, develop go-to-market plans, and bring innovative healthcare solutions to market. The position is based in Austin, TX. This is a highly visible role requiring daily interaction with local and global teams across various departments, including sales, sales operations, clinical, marketing communications, and customer service. Responsibilities include developing and executing marketing plans, launching products, designing and implementing sales enablement programs, conducting market and competitive research, and managing other portfolio-specific initiatives. The ideal candidate is skilled in cross-functional collaboration, possesses exceptional communication abilities, is highly organized with strong prioritization skills, and thrives in a fast-paced, self-motivated environment with a focus on delivering high-quality, timely work that drives product success.

Requirements

Minimum 5 years’ proven experience in a Product Marketing or Product Management role, preferably within the healthcare or medical device sector.
Outstanding written and presentation skills for creating persuasive content for internal and external audiences, including presentations, sales tools, and marketing collateral.
Ability to communicate complex concepts clearly and effectively to diverse stakeholders.
Experience developing and executing go-to-market strategies with demonstrated success in planning, launching, and driving adoption of products in competitive markets.
Strong understanding of product positioning, messaging, and value propositions with the ability to craft compelling messaging that clearly communicates product benefits and USPs to target audiences.
Experience conducting market research and competitive analysis using reports to make data-driven decisions by gathering, analyzing, and interpreting market trends and customer insights.
Self-motivated, detail-oriented, and organized with the ability to prioritize and juggle multiple projects at once.
Proven analytical and business management skills (i.e., KPI tracking, data and pricing analysis, reporting).
Comfortable with ambiguity and is a quick learner with the ability to solve problems independently with minimal guidance.
Ability to travel for industry events and field visits, estimated between 8-10 trips per year.

Nice To Haves

MBA preferred

Responsibilities

Own and drive the end-to-end marketing strategy for a flagship product portfolio, including positioning, messaging, and product lifecycle plans to accelerate adoption, drive sales, and maximize long-term impact.
Deliver high-impact product launches and go-to-market initiatives by leading cross-functional teams and supporting global launch preparation and coordination.
Define and evolve product positioning and messaging, translating complex clinical and technical innovation into clear value propositions that differentiate Ottobock.
Analyze portfolio sales performance and use data-driven insights from market and competitive analyses to identify growth opportunities and implement strategies for increased utilization and share of wallet.
Develop a deep understanding of the portfolio’s reimbursement landscape to inform pricing, implement promotions, and lead initiatives addressing market shifts.
Lead product forecasting by setting sales targets and communicating portfolio plans and performance updates in real-time to anticipate demand and ensure product availability.
Develop and execute creative marketing activities, including content creation, newsletter features, internal and external communications, and promotional materials.
Serve as the subject-matter expert on user and buyer journeys, identifying critical decision points and opportunities for marketing influence.
Enable and inspire Sales Representatives, Sales Operations, Professional Clinical Services, and Customer Service teams through strategic messaging, training, and sales enablement tools.
Collaborate with global product management, go-to-market, customer experience, and R&D teams to review product performance and market feedback, providing input on future design requirements.