Sr. Product Manager/Agency Revolution (Remote)

FMG•Sandy, UT

2d•$125,000 - $140,000•Remote

About The Position

We help Financial Professionals build and grow their business in a variety of different ways. With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth. Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more—all in one place. Anyone can build AI insurance software now. The models are commoditized. The demos work. Almost nobody starts where Agency Revolution starts: thousands of independent P&C agencies already paying us to communicate with their clients, plus deep integrations into the systems where agency data actually lives. The opportunity is the relationship layer — the system that notices when an agency's clients are at risk of churning, spots the cross-sell opportunity, picks the right message and channel and moment, and acts. We call it RelationshipOS. For ten years, agencies have trusted us to speak to their clients. Now we're expanding what we can see: call transcripts, carrier communications, life events. The policies live in the agency's management system. The relationship lives with us. Nobody else has both the permission and the infrastructure. We know what we're betting on. We don't yet know what makes an agency owner act on it. That's the job. The strategic thesis is set. What's unresolved is whether it's true — whether an agency will actually change what they do because our system told them to, and what has to be built for that to happen. You're hired to answer that by shipping, not by studying. Two halves, and you need both: You personally build the bet. The intelligence layer is your work. Discovery with agency owners, prototypes in front of them within days, the smallest version that proves someone will act. Much of this is assembled rather than authored — the right vendor wired into AR Connect and pointed at a real use case will beat anything we could build from scratch this year. You don't hand this half to your team; it's too early and too ambiguous to delegate. Your team drives the day-to-day execution and health of the existing platform. Two Product Owners and a Product Analyst keep a profitable, decade-old product healthy and improving. You set their priorities, strengthen their product judgment, raise their craft, and shield them from thrash. You remain the primary product manager responsible for the roadmap, discovery, and strategic product decisions. Done well, this is what buys you the time to do the first half. Most people are good at one of these. We need someone who won't quietly abandon the other.

Requirements

5+ years of Product Management experience in a SaaS company
1+ year of experience in the P&C insurance or insurtech industry
Experience personally leading product discovery, prototyping, launch, and iteration — not just managing a backlog
Experience managing or directly coaching Product Managers, Product Owners, or similar product team members
Experience working with AI-enabled products, third-party integrations, vendors, and build-vs-buy decisions
Strong product judgment in ambiguous, early-stage environments
Comfortable working directly with customers and turning discovery into shipped product quickly
Experience owning roadmap and prioritization for an established SaaS product
Strong written communication and ability to make clear recommendations and decisions

Nice To Haves

Insurance distribution fluency is a strong plus. If you've sat across from independent P&C agency owners and know why their data is messy, you'll move much faster — and this role transfers a decade of founder knowledge to whoever takes it. But we'd rather hire craft and speed and teach the vertical than the reverse.

Responsibilities

RelationshipOS — the intelligence layer. Churn signals. Cross-sell opportunities. Adaptive customer journeys instead of rigid sequences. You define what "acted on" means, instrument it, and are accountable for the number.
AR Connect and the vendor stack. AR Connect is our integration layer — where APIs pull in calls, carrier communications, life events, and other signals, and where third-party capability plugs into our distribution. It's the substrate the whole thesis sits on, and it's how a promising vendor becomes a live use case in front of agencies.
Mapping the landscape of management systems, carrier connections, data enrichment providers, and AI vendors; deciding what we integrate versus build; running the POCs; and getting from "interesting demo" to something an agency actually uses. Data quality, latency, unit economics, and what happens when a vendor's model is wrong are your problems to surface early. You shape the deals and bring the recommendation — the SVP and our partnership team close them.
Voice AI as a channel. Not a feature — a real channel. Define the MVP, run pilots where AI handles outbound outreach with warm handoffs to agencies, and produce the evidence for whether this moves us from subscription toward outcome-based pricing.
The Agency Revolution roadmap. What ships, in what order, and what we stop doing. You own the sequencing and defend it.
The modernization question. Agency Revolution is profitable and proven, built on aging foundations. You need a point of view on what to rebuild, what to retire, and what to leave alone because thousands of agencies depend on it — including how far AR should converge with FMG's platform. You won't make that call alone. You’ll produce the work that makes the decision possible, and your recommendation will carry significant weight in the room.
Pricing model changes and major partnerships: your analysis and recommendation, the SVP's decision.

Benefits

Generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
Comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
Medical with $0 co-pay Telehealth plan
Dental
Vision
Health Savings Account (HSA) with generous employer contributions
Flexible Spending Accounts (FSA)
Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
Company-paid Short & Long Term Disability coverage
Company-paid Employee Assistance Program (EAP)
Matching 401(k) with immediate full vesting
On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
Internet & Gym Reimbursement!
Work computer equipment provided
Access to a private & secure workspace, free from distractions
Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
Employee Events Committee and managers planning a mix of fun in-person and virtual events
FMG swag