Sr Product Manager, Upstream Marketing
About The Position
This role involves supporting new product development projects and novel commercial strategies for core technology within the medical device environment. The Sr Product Manager will work with the Upstream Marketing Director to guide program direction by engaging with Key Opinion Leaders (KOLs), exploring unmet needs and market opportunities, and collaborating with various internal teams including R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales. The position also requires partnering with the commercial organization to roll out strategic programs and guiding the portfolio strategy for core technology new product development programs. Understanding potential applications for core technology through collaboration with R&D, clinical, and commercial teams is key. The role includes leading market research to understand behaviors, identify opportunities and unmet needs, and assess the competitive and clinical environment to determine development priorities. Planning Advisory Boards for customer focus groups and gathering physician feedback are also responsibilities. The Sr Product Manager will acquire and analyze feedback from KOLs, customers, market research, and internal stakeholders to inform product development and develop investment theses, communicating customer input to the technical development team. This role will champion product development activities across multiple groups and perform financial modeling/forecasting for new product opportunities. Up to 40% domestic and international travel is required.
Requirements
- Bachelor's degree in Marketing, Product Management, or related field and 4 years of experience in the job offered or in a Sr Product Manager, Upstream Marketing-related occupation.
- Professional marketing/product management in a medical device environment.
- Understanding of clinical applications, community trends, and the segments targeted by assigned products.
- Experience modifying strategies and tactics based on voice of customer and emerging trends.
- Experience developing sales strategy for cardiovascular medical devices including new product launches.
- Experience partnering with cross-functional teams including R&D, clinical, operations and commercial to develop potential application of products.
- Experience in marketing management, interacting with, selling to, and gaining input from global customers and partners.
Responsibilities
- Support new product development projects and novel commercial strategies of core technology.
- Guide the direction of programs by engaging with Key Opinion Leaders (KOLs); exploring unmet needs and market opportunities; and collaborating with R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales teams.
- Work with the commercial organization to roll out strategic programs.
- Guide the portfolio strategy for core technology new product development programs.
- Understand the potential applications for core technology.
- Lead market research to understand behaviors, identify opportunities and unmet needs, and value market opportunities.
- Assess the competitive and clinical environment to determine appropriate development priorities for the organization.
- Plan Advisory Boards to facilitate customer focus groups and gather physician feedback.
- Acquire and analyze feedback from key opinion leaders, current and potential customers, third party market research, and internal stakeholders to inform product development and develop investment thesis.
- Communicate customer input to the technical development team.
- Champion product development activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc.
- Explore new strategic opportunities for core technology.
- Perform financial modeling / forecasting for new product opportunities.
Benefits
- Medical
- Dental
- Vision
- Time off
- Consolidated retirement plan (pension)
- Savings plan (401(k))
- Long-term incentive program
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year (varies by state)
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
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What This Job Offers
Job Type
Full-time
Career Level
Senior
