Sr. Product Manager,Measurement Studies, Platforms & Data Services,IQVIA Digital

IQVIA•Durham, NC

4d•$98,500 - $274,400•Remote

About The Position

As the Sr. Product Manager, Measurement Studies, Platforms & Data Services, IQVIA Digital, you will lead a critical portion of IQVIA Digital's measurement portfolio, overseeing products and services that enable our measurement value proposition through advanced measurement studies, platform reporting solutions, and Data-as-a-Service offerings. This role spans both Healthcare Professional (HCP) and Direct-to-Consumer (DTC) measurement capabilities across a diverse client base that includes pharmaceutical manufacturers, healthcare marketers, agencies, publishers, and media partners. You will be responsible for maximizing the value, adoption, scalability, and commercial success of our measurement solutions while continuously identifying opportunities to enhance and evolve the portfolio. The ideal candidate combines strategic product leadership with deep knowledge of digital media, healthcare marketing, measurement methodologies, and data-driven decision making. You will play a key role in shaping the future of healthcare media measurement by developing innovative solutions, advancing industry standards, and delivering actionable insights that help clients optimize marketing performance. Working closely with cross-functional teams—including Platform, Science & Innovation, Data Management, Commercial, Marketing, and Client Services—you will define product strategy, prioritize investments, guide execution, and ensure market readiness for both new and existing solutions. In this leadership role, you will manage a defined portion of the measurement portfolio while applying portfolio-level thinking to ensure initiatives align with broader business objectives, support revenue growth, and contribute to a cohesive and scalable product ecosystem.

Requirements

Bachelor's degree in Statistics, Analytics, Business, Marketing, Computer Science, Economics, or a related field.
8+ years of product management experience, preferably within healthcare, analytics, media, advertising technology, or data-driven organizations.
Strong understanding of digital media ecosystems, measurement practices, marketing technology, and analytics platforms.
Experience developing and executing product roadmaps while balancing business objectives, customer requirements, and technical constraints.
Demonstrated success bringing products from concept through commercialization and continuous enhancement.
Experience working with cross-functional teams in agile and matrixed environments.
Strong communication, presentation, and stakeholder management skills.
Ability to influence and collaborate effectively across executive leadership, commercial teams, clients, and technical organizations.
Strategic mindset with strong analytical, problem-solving, and decision-making capabilities.
Proven ability to support revenue growth through product innovation, commercialization, and client engagement.

Nice To Haves

Advanced degree (MBA, MS, or related discipline).
Experience within healthcare marketing, pharmaceutical advertising, media measurement, or healthcare data analytics.
Working knowledge of IQVIA, clinical, claims, prescription, audience, or healthcare marketing datasets.
Understanding of attribution methodologies, incrementality testing, media mix modeling, and advanced measurement frameworks.
Experience developing go-to-market strategies, pricing, packaging, and commercialization plans.
Familiarity with digital advertising technologies including DSPs, SSPs, data providers, publishers, and media platforms.
Passion for creating innovative, client-centric products.
Deep curiosity about healthcare marketing, measurement, and analytics.
Strong leadership and team development capabilities.
A growth mindset and commitment to continuous improvement.
Ability to balance strategic vision with operational execution.
A data-driven approach to decision making and prioritization.
Focus on delivering measurable customer and business outcomes.

Responsibilities

Contribute to the product strategy and roadmap for a core set of existing and emerging measurement offerings, ensuring alignment with strategic business priorities.
Evaluate product initiatives based on client impact, market opportunity, revenue potential, competitive differentiation, and investment requirements to inform prioritization decisions.
Partner closely with Commercial and Client Success teams to drive product adoption, support revenue growth initiatives, and contribute to successful client engagements.
Own product prioritization, feature definition, requirements gathering, and scope management to ensure solutions deliver measurable customer value.
DTC and HCP Measurement Studies (Digital Media, TV, Cross-Channel Measurement, Attribution, Incrementality, and related offerings)
Measurement Platform and Business Intelligence Reporting Solutions
Data-as-a-Service Products and Data Integrations
Collaborate with internal stakeholders to identify and develop new product opportunities, expand market reach, and advance revenue-generating offerings.
Lead the complete product lifecycle, from market research and concept development through launch, adoption, optimization, and retirement.
Continuously leverage customer feedback, market insights, and performance metrics to enhance products and improve user experience.
Champion best practices in measurement methodology, analytics, reporting, dashboard design, data visualization, and user-centered product development.
Drive consistency across product teams to ensure common measurement standards, integrated experiences, and scalable platform capabilities.
Manage and mentor two Product Owners, ensuring alignment on priorities, delivery expectations, stakeholder communication, and execution excellence.
Develop strong relationships with key healthcare clients and industry partners to gain insights into market needs and emerging opportunities.
Translate client challenges and business objectives into innovative product solutions that drive measurable outcomes and long-term value.
Collaborate with Product Strategy and Marketing teams on positioning, messaging, launch planning, and go-to-market readiness.
Monitor industry trends, competitive offerings, healthcare advertising technologies, regulatory developments, and emerging measurement methodologies to inform product direction.
Ensure privacy, security, compliance, and regulatory considerations are incorporated into product design, data usage, and platform capabilities.
Support strategic planning and investment decisions that drive portfolio growth, innovation, and operational scale.