Sr. Product Manager, Martech

NBCUniversal•New York, NY

2d•Hybrid

About The Position

NBCUniversal is seeking a Senior Product Manager to own the Customer Data Platform (CDP) product domain within the Customer Experience Platform (CXP) Martech team. This is an Individual Contributor role responsible for the CDP as a shared global platform, serving as the identity and audience data layer for Peacock, SkyShowtime, and NOW. The role involves being the primary intake point for CDP-related requirements from MarTech local teams, owning and prioritizing the backlog, and driving delivery in partnership with Engineering and Decision Science. A key principle is that solutions must be designed globally and be scalable across all applications, not just for a single product.

Requirements

Ability to intake, synthesize, and prioritize requirements from multiple marketing stakeholders across competing products and timelines.
A platform-first mindset — instinct to design solutions that are global and scalable across multiple products.
Empathy for marketing and growth teams as primary customers, with curiosity to uncover underlying needs.
Strong business judgment to balance short-term delivery needs against longer-term platform health and scalability.
Comfort operating in a matrixed environment, building alignment across engineering, data, and marketing stakeholders.
Technical curiosity and fluency to engage meaningfully with engineering and data engineering teams.
Flexibility to adapt quickly to shifting priorities across a global, multi-product organization.
Self-motivation to manage multiple workstreams simultaneously with tight schedules.
Enthusiasm to be positive, collaborative, and energetic in a fast-moving streaming environment.
5–8+ years of product management experience, with at least 3 years working within a CDP, data platform, or martech infrastructure environment in a requirements, product, or delivery coordination capacity.
Working knowledge of one or more enterprise CDPs (mParticle, Segment, Adobe CJA, Tealium, or equivalent) sufficient to translate business needs into platform requirements and engage effectively with technical teams.
Strong understanding of platform event schemas, identity resolution, audience segmentation, and data feed architecture.
Proven ability to partner with engineering on instrumentation requirements and with data engineering teams on pipeline and attribute delivery.
BS/BA required.

Nice To Haves

Familiarity with downstream activation tools (Braze, Branch, Adtech) and data warehouse environments (Snowflake) is a strong plus.
Experience with Agile/SCRUM software development environments.
Streaming, subscription, or B2C consumer product background preferred.
Technical or data-adjacent background a plus.

Responsibilities

Serve as the primary point of contact for Peacock, SkyShowtime, and NOW MarTech and Marketing teams, owning all incoming CDP requests and proactively identifying data quality and data collection opportunities.
Translate stakeholder needs into well-structured platform requirements with a global lens, ensuring solutions work across all three products.
Manage and prioritize the backlog, balancing urgency against platform impact and engineering capacity.
Keep documentation and roadmap status visible and current across all partners.
Partner closely with Decision Science and Engineering teams to define business requirements for platform instrumentation (e.g., event schemas, platform events, and data capture), ensuring alignment with global standards and prioritizing delivery.
Partner with Decision Science on pipeline requirements, new attribute builds, and feed delivery to ensure correct data flow into downstream systems.
Own the coordination of delivery milestones, testing, and QA sign-off, acting as the connective tissue between marketing stakeholders and technical teams.