Sr Product Manager, Market Development & Enterprise Growth

McGraw Hill LLC.•Whitby, ON

27d•$100,000 - $118,000•Remote

About The Position

At McGraw Hill, we are dedicated to delivering digital learning experiences that transform education for learners and educators. Our focus is on creating seamless, impactful products that truly benefit our users while supporting growth and collaboration across teams. We foster a culture that values innovation, teamwork, and a balance between career growth and personal well-being. McGraw Hill conducts business through four operating segments: K-12, Higher Education, Global Professional, and International. How can you make an impact? The Senior Product Manager – Market Development & Enterprise Growth plays a pivotal role in translating market and customer insight into validated, scalable business opportunities. This position focuses on driving enterprise and short course growth through rigorous research, business case development, and cross-functional execution. This role combines rigorous market research and opportunity sizing with the operational discipline to move ideas through validation, pilot, and into full commercial launch. While this PM will maintain and prioritize a product backlog, roadmap decisions will be made in close collaboration with other teams. The emphasis is on the business and operational aspects of product management — from opportunity identification through validation, pilot execution, and market launch — rather than deep technical ownership. The successful candidate combines commercial acumen, customer empathy, and disciplined project management to deliver offerings that accelerate McGraw Hill’s international enterprise growth. The Senior Product Manager will expand McGraw Hill's presence in the higher education enterprise space through innovative offerings and institutional partnerships that meet the evolving needs of learners, institutions, and enterprise customers. This is a remote position open to applicants authorized to work for any employer within Canada.

Requirements

Bachelor's degree and 7+ years of product management experience in B2B/enterprise, edtech, or higher education markets; international experience strongly preferred.
Demonstrated success taking products from market research and validation through pilot and into full commercial launch.
Proven ability to develop partnership-driven business cases, define commercial models, and scale pilots across regions.
Experience collaborating with institutional partners, platforms, and third-party providers to deliver integrated solutions.
Strong analytical rigor with experience in experimentation frameworks, market research, and data-driven decision-making.
Excellent communication and stakeholder management skills across product, engineering, design, sales, marketing, and partnerships.
Experience working with academic institutions and understanding of non-degree and alternative learning markets.
Proven track record of successfully managing complex projects across multiple regions or competing interests.
Exceptional communication and interpersonal skills, with the ability to work effectively across cultures and time zones.
Strong problem-solving skills and the ability to navigate complex organizational environments.
Proficiency with CRM and pipeline tools (e.g., Salesforce) and analytics/BI tools (e.g., Tableau or similar) for market sizing, experimentation, and performance tracking.
Familiarity with learning platforms, LMS integrations, and credentialing technologies (e.g., digital badging, API-based data flows).
Ability to leverage data visualization and reporting to guide decisions and measure outcomes.
Skilled in agile and iterative methods and tools for product discovery, testing, and delivery.
Willingness to stay up to date with innovative technologies.
Office Software Proficiency: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Proficiency with communication tools (e.g., Slack, Microsoft Teams)
Proficiency in using video conferencing tools (e.g., Zoom, Microsoft Teams, Google Meet)
Proficiency in using project management software (e.g., Jira, Asana, Trello)
Ability to create and manage documentation using tools like Confluence, or Microsoft Suite.
Basic knowledge of design tools (e.g., Figma, Adobe XD, Sketch)

Responsibilities

Market Intelligence & Opportunity Sizing: Research, quantify, and prioritize enterprise and short course market opportunities across international regions; translate findings into clear business cases with defined target segments, commercial potential, success metrics, and "reasons to believe." Facilitate ongoing customer discovery with institutional buyers, learners, and enterprise stakeholders; maintain a structured voice-of-customer program to inform roadmap priorities and validate assumptions.
Go-to-Market & Commercial Launch: Lead go-to-market planning and execution for new offerings — including pricing, packaging, channel strategy, and sales enablement — to drive adoption and revenue across regional teams – and including development and testing of new business models (e.g., subscription, bundled, usage-based) appropriate to regional market conditions.
Pilot Design & Scalable Model Development: Design and run structured pilots and market-entry experiments; establish hypothesis-driven test plans with clear learn/kill/scale criteria; codify winning commercial models and partner with regional and sales leaders to drive rapid iteration to full commercial scale.
Cross-Functional Product Delivery: Own the product development process from requirements definition through launch; collaborate with engineering, design, marketing, sales, and academic partnerships to deliver on time and to spec; manage timelines, scope, risks, and stakeholder communications.
Product Strategy & Roadmap Ownership: Define and maintain a product roadmap for enterprise and credential-based offerings; set priorities based on market validation, customer feedback, and commercial potential; align roadmap with platform capabilities and the broader higher education product portfolio.
Partnerships & Credentialing Growth: Identify, develop, and support strategic institutional partnerships and enterprise credentialing initiatives; size opportunities, define content and integration requirements, and deliver turnkey solutions that align short courses and credentials with global frameworks and sector-specific upskilling needs.
Scope: International enterprise growth across short courses, credentials, and adjacent solution areas; cross-functional leadership from concept through commercialization; alignment with McGraw Hill's broader higher education product ecosystem and technology platforms.
Budget Responsibility: Lead business case development and contribute to forecasting; recommend investment allocations for pilots and scaled launches.
Revenue Impact: Direct influence on new revenue streams and expansion within enterprise and institutional channels across multiple regions.
Geographic Reach: Global remit including Middle East & Africa, Asia, Canada, UK/Europe, and Latin America.
Collaborate with the Innovation team to test early product concepts and ensure evidence-based investment recommendations.
Serve as the international lead on global projects, providing global market input and business case scenarios for short courses, enterprise offers, and adjacent opportunities.
Prepare and present regular updates to senior leadership on pipeline status, pilot performance, and commercial outcomes; translate complex market and product data into clear, actionable recommendations.
Contribute to the expansion of active partnership programs across targeted regions.
Track sector-specific upskilling and credentialing frameworks to anticipate institutional and enterprise needs and guide solution design.
Maintain competitive intelligence on enterprise and credential ecosystems; share insights to inform strategy and positioning.
Support internal enablement, including sales, marketing, and partner success materials for pilots and scaled launches.
Participate in strategic planning sessions focused on institutional engagement and workforce-aligned learning.