Sr Product Manager - Loyalty

Fanatics•New York, NY

81d

About The Position

The Senior Product Manager for Loyalty / Fanatics ONE will play a critical role in shaping and scaling the enterprise loyalty ecosystem across Fanatics. This leader will own and evolve the Fanatics ONE loyalty platform, including FanCash, tiers, benefits, challenges, and omni-channel engagement mechanics. Their work will ensure loyalty is deeply embedded in every fan experience across Sportsbook, Commerce, Collectibles, and Retail. The ideal candidate combines strong technical acumen, a data and customer-centric mindset, and exceptional cross-functional influence. They can dig into systems and architecture, understand how fan data flows across products, collaborate with engineering on scalable platforms, and drive alignment across Business Units (OpCos) to unlock unified enterprise value.

Requirements

6 or more years of Product Management experience, ideally with strong expertise in loyalty, rewards, engagement platforms, or consumer ecosystems.
Strong technical fluency including experience working with APIs, data models, event triggers, identity systems, or platform architecture.
Demonstrated experience building or scaling tier systems, earn and burn mechanics, or complex loyalty programs.
Proven ability to influence both technical teams and business stakeholders and drive alignment across multiple units.
Excellent communication skills and the ability to translate complexity into clarity for executive, technical, and operational audiences.
Highly analytical approach with comfort experimenting, measuring ROI, and optimizing engagement funnels.
A customer-first mindset with the ability to balance enterprise value, fan delight, and business outcomes.
A collaborative, outcomes-oriented, and resourceful working style that thrives in cross-functional environments.