Senior Manager, Product Marketing Loyalty

PayPal•San Jose, CA

About The Position

Partner with Product, Marketing, and Sales teams to drive product commercial success Champion customer needs to ensure products address key pain points and deliver value Develop and execute go-to-market plans for new product launches and feature updates Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy Collaborate with client-facing teams to gather customer feedback and refine product positioning Support the launch of new markets and offers by coordinating with global and regional teams Lead the prioritization and execution of marketing campaigns to increase adoption and market share Provide expertise on product capabilities, value propositions, and best use cases Monitor product performance metrics and identify opportunities for growth and optimization Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies Functional Strategy & Execution: Develop comprehensive loyalty product marketing strategy and translate into operational plans across multiple markets. Execute long-range strategic plans and measurable goals for the loyalty product marketing function. Drive product vision and influence roadmap decisions across cross-functional teams. Customer & Market Insights: Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement. Develop customer segmentation strategies to better target different customer groups. Cross-Functional Collaboration: Work closely with Product, Commercial, Design, Brand and Cross-Functional Marketing teams to drive go-to-market execution and product launches. Serve as strategic advisor on loyalty strategy and performance. Go-to-Market Execution: Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns. Drive awareness, consideration, adoption, and growth across multiple markets. Performance Monitoring & Optimization: Establish and oversee KPIs for loyalty program adoption, partnering cross-functionally to assess performance, identify optimization opportunities, and refine strategies throughout the product lifecycle.

Requirements

8+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Responsibilities

Partner with Product, Marketing, and Sales teams to drive product commercial success
Champion customer needs to ensure products address key pain points and deliver value
Develop and execute go-to-market plans for new product launches and feature updates
Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
Collaborate with client-facing teams to gather customer feedback and refine product positioning
Support the launch of new markets and offers by coordinating with global and regional teams
Lead the prioritization and execution of marketing campaigns to increase adoption and market share
Provide expertise on product capabilities, value propositions, and best use cases
Monitor product performance metrics and identify opportunities for growth and optimization
Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies
Develop comprehensive loyalty product marketing strategy and translate into operational plans across multiple markets.
Execute long-range strategic plans and measurable goals for the loyalty product marketing function.
Drive product vision and influence roadmap decisions across cross-functional teams.
Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement.
Develop customer segmentation strategies to better target different customer groups.
Work closely with Product, Commercial, Design, Brand and Cross-Functional Marketing teams to drive go-to-market execution and product launches.
Serve as strategic advisor on loyalty strategy and performance.
Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns.
Drive awareness, consideration, adoption, and growth across multiple markets.
Establish and oversee KPIs for loyalty program adoption, partnering cross-functionally to assess performance, identify optimization opportunities, and refine strategies throughout the product lifecycle.