GROWTH MARKETING MANAGER LOYALTY

KOA•Billings, MT

About The Position

The Growth Marketing Manager Loyalty is responsible for driving awareness, acquisition, engagement, and retention within KOA’s loyalty program. This role develops and executes data-driven marketing campaigns that grow program participation and customer lifetime value. Working closely with the AVP, Digital Marketing & Loyalty and the existing Rewards Program Manager, this position focuses on creative marketing and digital growth initiatives while ensuring alignment with KOA’s broader brand and marketing strategy.

Requirements

Bachelor's Degree in Business, Marketing, Communications, or related field and 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related work experience or equivalent experience.

Nice To Haves

Experience in a variety of digital services such as web development, paid search, media planning, digital strategy, email marketing, etc., including experience managing a team
Experience in loyalty and membership programs is preferred
Strong quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimizations in current and future campaigns
Strong writing and copy skills to test varying words, phrases, and styles within digital platforms
Works constructively and collaboratively with internal teams and outside agencies who share project responsibilities
Ability to conceptualize big ideas and execute plans across digital platforms

Responsibilities

Develop and execute multi-channel marketing plans to drive loyalty program enrollment, engagement, and retention.
Partner with the Loyalty Manager to translate program benefits and features into compelling customer-facing campaigns.
Manage promotional calendars, loyalty communications, and digital acquisition funnels to support program growth.
Use data and insights to segment audiences, test campaign variations, and optimize performance across channels.
Collaborate with internal creative, media, and digital teams to ensure cohesive messaging and seamless execution.
Coordinate with paid media, social, and email teams to integrate loyalty messaging across all digital touchpoints.
Identify new opportunities for partnerships, member incentives, and campaigns that enhance perceived value and participation.
Measure and report on KPIs such as member acquisition, activation, engagement, and retention.
Partner with the digital team to leverage customer data and analytics to inform targeting and personalization.
Utilize CRM and marketing automation tools to deliver timely, relevant communications to loyalty members and prospects.
Collaborate with analytics and BI teams to evaluate campaign ROI, customer lifetime value, and program performance trends.
Stay current with digital marketing and loyalty industry trends, identifying new tools or tactics to test.